How you can use video marketing for your business

Below are some ideas on how you can use online video for your business.

1. Company profile - Online videos can be used as a great introduction to your busienss, for example, provide an overview of your company, your services and products, industry, history, the team and your company culture
2. Staff profile - Find employees who come across naturally on video and have positive personalities. Let them tell their story, eg why they love working at your company, what they are passionate about, or love about their job etc
3. Tell everyone what you are doing for the community - What notable causes is your company involved in or passionate about? A video about what your company is involved in shows you care about your community and that you're not just about money, but you care
4. Customer testimonials - showcase why clients use you and any successful stories, or what your products and services have done for your clients and helped them achieve. 
5. Training - a training video or a series of videos is a great way to educate yur clients on how they can use your products and services. They can also learn at their own pace and is an alternative to the usual and boring text training manual
6. Industry news/commentary - this needs to done in real time. You could consider using video to offer commentary on relevant news/breaking news and then post this on your blog, website or youtube channel. This will showcase your company's responsiveness to breaking news and industry awareness
7. How to guides and tips - share your expertise with your how to videos. Be seen as the expert and it could also help with search exposure for potential customers who need help and are searching for how-to content related to the products and services you are providing
8. Interviews - interview vendors, thought leaders, key influencers, staff or clients on a topic of interest
9. Events - if you are presenting or attending an event, don't just capture the event, but the people associated with the event or who attended the event. Eg get people to share their experience and what they thought of the event, interview presenters etc
10. Presentations - consider a video presentation to better showcase information in an informative and enthusiastic way

4 tips for better video marketing

Did you know....

• The average online user watches about 16 hours of online video a month
• A person watches about 5 hours a month watching videos on Youtube
• The average attention span for online videos is about 60 seconds

So how can you ensure that your videos stand out from the crowd?

• Keep it short and sweet - people are busy and their time is important. Keep your videos short and sweet for maximum effectiveness. It's ideal to keep it under 2.5mins
• Put the important things first - people can be easily side-tracked or distracted, so make sure you lead in your video with the most important information first. That way, you'll have a better chance of getting your audience to take action
• Be specific - give people specific benefits or the success they will achieve if they use your product and service. Don't be afraid to show examples, eg testimonials from real customers
• Keep it personal - make it personal, so your audience will identify and relate with you more, which will result in longer viewing times. Show your personality and the 'human' side to your company

 For more information about digital marketing and how the marketing consultants at TA Fastrack can help you with your video marketing, call 07 3040 3588 or visit www.tafastrack.com.au. 

An introduction to video

Why use video

Video is currently the fastest growing website feature for small businesses and statistics show that videos are a powerful way to communicate key selling points and are far more effective than text or photos alone. Studies show that 80% of online users recall seeing video, 52% take action and 16% make a purchase after viewing a video.

Adding video to your website can be a great way to help you improve customer relationships, increase profits and brand awareness.

How Can Video Help My Business?

Using online video to market your business can help you:

• Raise awareness of your business, products and services
• Generate word of mouth
• Improve search rankings
• Increase referrals - viewers will forward your video link to their friends and family
• Personalises your brand

There are many different online video sharing sites available. We look at the most popular ones being used.

YouTube

YouTube is currently the 2nd largest search engine in the world after Google. If you decide to post company videos, this is the place to do it.

Pros: You can reach a much bigger audience by posting your videos to YouTube compared to other sites, including iPhone and iPad users. Plus, you’ll benefit from YouTube search.

Cons: Videos are limited to 15 minutes in length.

Facebook

Facebook is another great site to share your video with your fans. They will be able to view it whenever they wish and forward it to their friends and family to also view.

Pros: You can tag Facebook friends and colleagues in videos. This will send them a notification, encouraging them to watch and share.

Cons: Your videos won’t reach as wide an audience as on YouTube, and it won't be indexed or searchable with Google. This means people can't search or find your video using Google.

Vimeo

Vimeo is great for high-end videos like documentaries, short features, and full-length movies that are longer than 15 minutes.

Pros: You can post videos longer than 15 minutes. Vimeo also accepts High Quality HD video.

Cons: Your videos won’t reach as wide an audience as on YouTube. There is also the option to purchase a premium account with Vimeo if you wish to take advantage of all Vimeo’s great features.

Blip.tv

Blip.tv is perfect if you're creating online TV shows and generating revenue from your content.

Pros: You can create a personalized channel that is easy to embed on your website or blog. Monetizing your content is also simple and encouraged.

Cons: Your videos won't reach as wide an audience as on YouTube. The site is more obscure and can be complicated for beginners, compared to YouTube or Facebook.


So what are you waiting for? Get started with an online video now for your business. If you would like more information about getting a professional video for your business, speak to one of the marketing consultants at TA Fastrack today.