3 ways to tap into the power of social media

Over 75% of Internet consumers use social media in some form or other, so if you're not using it you may be missing out on a big opportunity. Getting involved doesn't have to be complicated.

Here are three things you can do to get in the game.

Start a blog
Blogs are easy to create and maintain. You can use blogspot or wordpress to set up a blog and you won't even need to consult a web developer for help!

The key is to create high quality content that is relevant to your target audience. Keep it consistent and keep it real. Other than that, just have fun with it! Some suggestions for blog posts include:

• Industry-specific tips and insights
• Special offers or give-aways
• Analysis of recent news items
• Product tutorials
• Humorous anecdotes
• Interviews with employees, customers or partners

Start a Facebook page
Facebook is one of the most popular sites in the world (along with Google). To get started, simply create a Facebook page where you can post updates, link to your blog articles, and receive feedback from your customers. As you post relevant content and interact with customers on your Facebook page, your fan base and your revenue will grow.

Post videos on YouTube
If a picture is worth a 1,000 words, a video must be worth 1,000 pictures (and 1,000,000 words)! Plus videos get priority in search engine results and allow you to show a little personality. Start with a video on your company, resort, staff members and build your video library from there.

If you implement these social media elements in your marketing, you'll be pleasantly surprised by the raving fans waiting for you.

For help on marketing or social media, speak to a marketing consultant from TA Fastrack today on email@tafastrack.com.au or call 07 3040 3588.