Friday, December 9, 2011

Tips to encourage fan engagement with your Facebook business page


Below are some of our tips to boost fan interaction on your facebook business page.

  • Encourage your fans to post their questions or feedback on your Facebook page. Answer their questions, thank them for their reviews and feedback. Let them know that you're listening
  • Share photos and videos of your property on your page. Encourage fans to post their holiday snaps and videos on your wall.
  • Ask for their feedback. For example, get your fans feedback on their thoughts on a new colour scheme for your hotel renovations, or their thoughts on a menu change for the season etc.
  • Celebrate company milestones, achievements or awards. For example, the company's birthday, the 1000th guest who stayed at your hotel, staff birthdays or the total number of years employed at your company, industry awards etc
  • Participate in seasonal celebrations/holidays. For example, post photos of the Christmas decorations in your office, or a Valentine's Day special etc. Add a post on your wall wishing all Mothers a Happy Mother's Day and so on
  • Have fun! Ask your fans questions, use polls etc or get fans to finish the sentence or fill in the blank. For example, When I'm travelling, my favourite song on my playlist is....... 
  • Play a game or post a puzzle on Facebook and get fans to respond with their answers. Eg guess where this photo was taken. 
  • Runs contests, competitions, promotions 
  • Share interesting content with your fans. It doesn't need to be just specials. Offer other content of interest or relevance to your fans, such as tips, whitepaper downloads, links to interesting news articles etc. 
  • Offer content based on current news. Eg Did anyone watch Dancing with the stars last night? Who do you think will go? 
  • Leverage events and create buzz around upcoming events. Post photos or videos after the event
  • Champion a good cause. Let everyone know the charity your business supports. Post photos of your staff participating in a charity event, eg Movember
  • Talk about other things besides your product. Mix it up with other content to interact with your fans and get them to talk to you.
To get started on Facebook, or if you would like more information about facebook marketing and social media management, speak to TA Fastrack today on 07 3040 3588 or visit www.tafastrack.com.au.