Below are some reasons why you should start using email marketing for your business today:
It’s really easy!
Setting up an email marketing campaign doesn’t take very long and you don't need to be very computer literate to get it set up. You can send out a monthly newsletter with just a few articles informing your customers about what's happening with your business and the area.
It draws more web traffic
Unlike a regular mail marketing campaign, which might only draw a little bit of traffic to your website, an email marketing strategy will draw tons of traffic on a regular basis. This is mainly because you can embed links to your site in emails; if people just have to easily click on a link to get to your site instead of booting up the computer and typing in a link, they’re more likely to visit your website.
It keeps customers in the loop
Putting out monthly or weekly emails about specials, business updates and what's happening in the area is one of the best ways to keep customers coming back time after time. Instead of sending out expensive mail that will never get opened, you can send emails that customers can scan easily for current specials and discounts they’ll be more likely to use.
It’s cheap
With email marketing, you don’t have to pay for printing and postage, which means that it’s one of the cheapest ways to stay in contact with your customers.
It can be voluntary
It can be annoying when you send people unsolicited mail, but if you have a great website, you can allow people to sign up for your email newsletters and special offers. This is a great way to get advertising copy to the people who want it the most: customers who are already interested in what you have to offer or who have already used your products and services.
It’s fast
Sending an email takes almost no time at all. Of course, writing and proofing a professional-looking email will take some time, but it won’t take you any time at all to send out that email once it's finished. This means that your email can be in their inboxes almost immediately.
It builds relationships
Keeping in touch with your current and potential customers on a regular basis is the best way to build your relationship with them. People love to feel connected to other people, and by sending out regular emails, your customers will feel connected to your business, which will draw them back time and again.
We've listed some great reasons why you should get started on an email marketing campaign straight away. Just make sure that you hire a professional email marketing company who will be able to help you design a professional looking email design and provide you with tips on how to make your campaign more successful.
If you are looking for a company that can provide you with a great email marketing solution, manage and design your campaigns or somewhere in-between, check out TA Fastrack's email marketing service. For more information, visit www.tafastrack.com.au for a free email trial, or call 07 3040 3590.
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