Treat it like a party!
Your team should have fun while conversing with your target audience. Keep it light and fun – no need for corporate speak! Bring your personality across when you ‘speak’ with your followers!
Address issues in a timely and honest fashion.
Try to respond to your customers within 24 hours where possible. Be transparent and let them know that you appreciate their feedback and what you’re doing to solve the problem. Integrity matters!
Involve multiple departments
Get your HR, customer service, PR, IT, Marketing department involved! If you don’t deal with them while you’re setting up the program, you will have to deal with them later!
It’s OK to fail.
Don’t be afraid to try something new. If it doesn’t work, stop doing it! Don’t be afraid to push the limit. There’s no shame in trying and failing. It’s not trying and not failing that will get you in trouble.
Dedicate someone to oversee the efforts.
It’s good to have multiple people involved, but not having a point person will result in chaos. Putting someone in charge is never a bad thing.
Create relevant and valuable content.
Give your followers content that they are interested in.
Get to know the people who can help you.
Reach out to bloggers. Understand what blog seeding is, and give bloggers something to work with. Having friends in all the right places is never a bad thing! This means you need to be totally committed to the platform and engaged in the process. It’s no different than the chief maintenance guy at your hotel knowing the best plumbers in town.
Learn how search engines work.
It never fails to know how it all works...
Have a message and a reason for it.
Simply having a social media presence for the sake of having one isn’t worth the effort. Everyone on your team should know your message. This sounds so simple, but it is probably the most abused tip of all. Too many social media platforms exist for the sole purpose of the owner being able to say they have one.
It’s not a popularity contest.
The number of followers you have isn’t as important as the quality of the people interacting with you. Quality, not quantity counts here.
For more information about social media marketing, speak to one of the marketing consultants at TA Fastrack today on 07 3040 3588.
No comments:
Post a Comment