Australians are among the highest users of social media in the world (over 10 million users), yet Australian businesses have not kept pace with others around the globe and are missing out on the opportunity to connect with consumers.
According to a recent analysis by KPMG Australia among business managers, only 42% report using social media, with 50% reporting their business did not use social media, and the remainder not knowing whether their business used social media at all.
"Organizations cannot afford not to be listening to what is being said about them, and at some point, interacting with customers in the space where they are spending their time - and increasingly, their money too," said Malcolm Alder, National Managing Partner for KPMG's Digital Economy Practice.
"Our analysis demonstrated that we can look at the experiences of both early business adopters and our overseas counterparts, to learn from them. If businesses do not get on board quickly, they may very well be left behind." Earlier this year comScore reported that the largest chunk of time spent online by Australians is dedicated to social networking. Their analysis of activity in December, 2010, found approximately one in every five minutes, 22%, was spent with various social networks.
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