Mobile Apps

Mobile apps are a bit challenging to produce, but they provide a great way to add value to the business-client relationship. You do not need to build your own app to be successful in mobile marketing. But if you have some extra cash and are feeling a little adventurous, you’ll find that creating an app isn’t that difficult at all - even for non-code speakers.

Here are several app development tools for ordinary humans:

• AppMakr: This browser-based platform allows you to design your own iPhone app quickly and easily. You can use existing content and social network feeds to create different styles for your app.

• GENWI: This tablet and smartphone platform allows you to create and manage your online presence on all popular mobile devices including iPad, iPhone, Android and HTML5 apps. Apps can also include revenue-generating capabilities such as ads, coupons and in-app subscriptions.

• Mippin: It’s one of the easiest platforms for creating an app. It can be used for Android, iOS and Windows and can also provide a lot of flexibility in designing the app.

• MobiCart: If you have an e-commerce site that you’d like to take to the mobile-sphere, this app builder will link up with PayPal to allow any business or consumer with an email address to securely and conveniently send and receive online payments.

• MyAppBuilder: For only $29 a month, this platform will create an iPhone or Android app for you. All you have to do is to provide content (e.g., videos, images, etc.). Their experts will also upload your new app to the app store for you.

• ShoutEm: This platform is ideal for bloggers, students, sports fans, news portals and local publishers. Again, you don’t need to know any code because the experts at ShoutEm will even take care of the iTunes and Android Marketplace submission process.

The differences between SEO and SEM

What is Search Engine Marketing (SEM)?

SEM, or Search Engine Marketing is the process of gaining traffic or visibility on, search engines through organic and paid search. A Search Engine Marketing campaign may include the following elements:

• Search Engine Optimisation (SEO)
• Pay per click marketing, eg Google Adwords
• Paid inclusion and trusted feed programs

What is SEO?

Search Engine Optimisation, also called SEO, organic or natural search focuses on search positioning and on-page optimisation as well as link building to get your website ranking on search engines. SEO is a long term strategy and will take longer to get results. Where your website appears on search results will take time, and will depend on industry competition and other factors that search crawlers take into consideration when ranking your site, eg keywords, unique content, meta tag descriptions, link building efforts etc.

What is PPC or paid search?
Pay-Per-Click marketing is when an advertiser bids on keywords associated with an advertisement in order to achieve a higher position on Search Engine Results Pages. PPC ads will appear in the sponsored links section for searches for that particular keyword. Your ad will usually appear on search results within a few hours (once you set up your ad and chose your keywords). PPC is flexible and allows you to adjust your spend depending on your budget and how much you want to spend on keywords. PPC campaigns can be activated or deactivated as you wish.

What is paid inclusion?

Paid inclusion is simply the practice of paying a Search Engine or a directory to add your website to its database immediately, rather than setting up that site so that it will be found by the Search Engine spiders on its own.

The pros and cons of SEO and SEM

Below are some of the key differences between SEO and SEM:

Cost:

• Organic search - it costs nothing to index your website on a search engine, but if you engage the services of an SEO company to assist with your rankings, you will need to pay a monthly fee
• Paid search - you are paying on a cost per click basis. Click prices will vary depending on the keywords chosen and how many people click on your ad each day

Control

• SEO - You can't control where your website will rank and it will fluctuate day to day
• SEM - you have control over where your paid ad appears on search engine results as this depends on how much you are willing to pay per click per keyword

Immediacy

• SEO campaigns take months to get your rankings up on search engines - it is a long term strategy to get your website ranking on search engines
• PPC campaigns are effective immediately

Segmentation

• SEO - your website will show to all markets in the geographic area
• PPC - you can target your ads to appear to a particular geographic area

We believe that using a combination of organic and paid search strategies will help your website perform better. Speak to our marketing consultants on 07 3040 3588 about our SEO and SEM services and how we can help your website rank on search engines.

Using the new Facebook timeline for your business

As you will now be aware, on 31st March, Facebook changed all business pages to the new timeline layout. But if you're still a bit confused on how it all works, below are some key points you need to know about the new timeline layout.

Timeline banner image
You can now include a large banner image at the top of your Facebook page to showcase your brand. However, please note that there are some strict guidelines about what you can put in the banner image. Your cover image is 851 pixels wide x 315 pixels high and can your logo, but it can't contain any call to action, 'like' instructions and it can't promote or sell a product. Eg 'like' us now to win, 50% discount etc. The banner can't be used to market your Facebook page, increase likes or market/sell a product or service.

Profile picture
The profile picture is 125 pixels wide by 125 pixels high. You can use your logo or an image as your profile picture.

Tabs
The new Timeline layout means new visitors will automatically land on your timeline. They won't first arrive at your welcome or specific landing page, as was the case previously. The new timeline gives you the option to add more tabs or apps to appear under your cover photo. The photo tab is fixed and cannot be moved, but your other tabs/apps can show up here in this panel after the photo tab and the order can also be changed.

The width of the Timeline app page has also increased to 810 pixels. If you don't change the width of your design, the design will just appear centered on the page.

Highlights
You can now highlight a post and it will display over the whole Timeline (2 columns) rather than just on one side of the Timeline. This is great for photos.

Pinning a post
The new timeline allows you to pin a post to the top of your timeline. A pinned post will stay at the top of the timeline for 7 days before it goes back to its chronological place in the Timeline. A pinned post is great if you want to promote a particular promotion/offer.

Milestones
The Milestone feature allows you to paint the story of your business throughout the years. You can use the milestones feature to celebrate major achievements, changes to your brand, products or services or functions or events.


If you would like more information on Facebook marketing or would like a facebook app design, please speak with TA Fastrack on 1300 659 289 or visit www.tafastrack.com.

Using Google Analytics

Google Analytics is a free tool that helps you understand how visitors interact with your website. Below are some of the key metrics you need to look at on Google Analytics in relation to your website

Bounce rate
The bounce rate refers to the percentage of website visitors who only looked at a single page on your website before leaving. The bounce rate is a great tool to analyse your visitor's experience on your website and whether they found the page and its content relevant and useful.

When a person enters a certain search criteria and links on your page, do they read the content and continue on to view other webpages, or do they simply leave straight away? Visitors will only stay on your website and continue to browse through other pages if they find what they are looking for and enjoy the experience. If they don't get the information they want straight away, they will leave.

A high bounce rate means that the content on your site is not relevant to the visitor. You need to make sure that your website is relevant to the search term that the visitor is using to find your site and your website has enough information to make the visitor want to stay and continue browsing through the site.

Time on page
The average time on page metric provides you with information on how long a visitor stays on the site and each page. This will help determine whether your site provides value to your visitor in terms of design, user friendliness and relevant content. The longer someone stays on your website the better. The aim is to attract the visitors and keep them there.

Pages per visit
The number of pages visited will give you an indication of whether your visitors are having a positive experience on your site. If they find the content relevant and interesting, they will continue to browse through other webpages.

If you find that visitors are not staying on a page as long as other pages, you may need to refine the content on that particular page.

For more tips on how to improve your website experience for your visitors, contact TA Fastrack on 07 3040 3588. If you need a new website design or need professional copywriting services, speak to TA Fastrack today for a quote.

The latest Google Algorithm update - Penguin

On 24 April, Google released its latest search algorithm update called Penguin. This update focused on 'webspam', which involves any practice that aims to rank a website higher in search engines, purposely using techniques that are against Google's guidelines and best practices.

The Penguin update primarily dealt with devaluing sites that were deemed to be participating in link schemes (or that had an unnatural number of links pointing to them), or websites that were ‘over-optimised’.

We recommend that you check your Google Analytics statistics, and if you notice a significant drop in traffic immediately after April 24th, then you may have been hit by the Penguin update. If you think you've been hit, speak to TA Fastrack about an SEO audit of your website to see what may have caused this penalty and provide advice on how to fix it and make sure your site is following all best practices and Google’s guidelines.

You can read more about the Penguin update here.

Pinterest: Do you need to start using it yet?

Is it time to add Pinterest to your marketing mix?

Here are a few key points for you to consider:

• Pinterest has an increasingly high amount of referral traffic.
• Research shows that Pinterest’s largest demographic is women aged between 25-44 years. Research also found that 44% of the women surveyed trust recommendations from fellow Pinterest users —that’s more than the trust levels for Facebook (33%) or Twitter (31%).
• Pinterest became very popular first with people who aren’t considered social media “power users.” This gives marketers a new audience to target.
• It's a great way to build a community and brand awareness with your customers.
• While Facebook and Twitter gives users the ability to add photos to their posts, Pinterest is the first social media site to combine the visual with outbound links.

For more information about social media marketing or if you need help getting started with Pinterest, speak with one of the marketing consultants at TA Fastrack today on 1300 659 289.

How to get your website ranking better with these SEO techniques

You need a sound SEO strategy to ensure that your website is found on search engines. Specific and targeted keywords and key phrases relating to your products and services used within your content, page titles and meta descriptions are all basic SEO techniques that will help with your website rank.

Below are some other SEO tips to help your website rank better:

1. Quality content is essential
Search engines will favour websites that provide high quality and unique content. Create content that your customers will find interesting and actually read.

2. Use relevant keywords
It’s still important to include relevant keywords and key phrases that your visitors will type into search engines to find your website. But ensure that you don't keyword stuff your paragraphs.

3. Link building
Integrate reputable links on your website and encourage other external websites to link to your website. This will help strengthen the reliability and reputation of your website.

Creating internal links within your website is also important. For example whenever you mention accommodation or things to do, link it to your rooms page or the location or activities page on your website.

4. SEO is a long term strategy
Continue to invest in your SEO strategy and it will slowly build up your page rankings over time. Getting found on search engines the organic way does not happen overnight. You have to continue to invest and work on your website.

If you would like more information on search engine optimisation for your website, speak to TA Fastrack today on 07 3040 3588.

Is it time to revamp your website?

If you feel that rebuilding your website from scratch is too daunting a task, then you could consider revamping or re-skinning your website. Below are some reasons why you should consider revamping your website:

1. Quicker turnaround time
By using the basic structure and content of your existing website, you can achieve a new and revitalised look and feel for your website in a very shorter amount of time then if you were to rebuild a new website from scratch.

2. Custom designed website
A web designer can work with your existing website structure and create custom designed mock-up to suit your company’s branding and personality.

3. Updated graphics and styles
All it takes to make your website look fresh and modern is some new graphics, or a simple layout update. This could include fresh and updated colours, updated photos etc.

4. Lower initial cost
A revamped website could be a cheaper option then designing a whole new website from scratch.

5. Increase conversion rate and ROI
Revamping your website could help increase your website conversion.

If you would like more information about a website design for your business, speak to one of the marketing consultants at TA Fastrack today on 1300 659 289.

The Complete Guide to Successful Landing Pages - An infographic

The Complete Guide to Successful Landing Pages - An infographic by the team at Pardot Marketing Automation

How to monitor your presence on social media

Below are some tips on what you should be tracking on social media.

Facebook
Facebook is a great way for you to jump right in and start interacting with past and potential customers. Your business page wall allows you and your fans to interact directly with your business. Fans can post comments, feedback, questions etc.

On Facebook, you should be monitoring:

1. The wall post - fans who post on your wall, provide feedback, reviews or who like your page.
2. Comments - fans who interact with you, answer your questions, polls, fun games etc
3. Likes - anyone who 'likes' your post, photos etc means they like the content of that post.

Twitter
Twitter lets you and your followers post short and sharp tweets, comments or links quickly. Because the tweets are limited to 140 characters, it may become overwhelming as the tweets will come through quickly, but the tweets and information you should be monitoring for on Twitter include:

1. Questions - be ready to respond quickly to anyone's questions about your business or products and services. Be helpful by answering anyone's questions about your industry too. It's a great way to build credibility and will showcase you as the expert in your field
2. Support - it's important to respond quickly to anyone asking for help. If you respond quickly to a person's question or request for help, it will show that you're listening and you care.
3. Feedback - be sure to acknowledge any complaints or negative feedback and resolve any issues as soon as possible. Acknowledge any positive feedback with a thank you or even retweet it to show your other followers what people think about your business!
4. Monitor any other conversations or 'mentions' about your competitors. Keep up-to-date with what they are doing, so you can keep ahead of the game.

LinkedIn
LinkedIn is a great social media platform for networking, recruiting, promote relevant content written by you and for showcasing you as a thought leader in your industry.

Below are some items you should be monitoring on LinkedIn:

1. Use LinkedIn Answers - showcase your expertise and build your credibility as an expert in your field.
2. Group discussions - answer questions or link to other relevant resources.

Blogs
Blogs are a great way to create content that's relevant to your business and can be used to drive traffic to your website. Providing relevant and quality blog articles can also position you as a thought leader in your industry.

With blogs, you can track:

1. Comments - view what people are saying about your articles, your competitors or the industry. Provide your comments or feedback if relevant
2. Links - are there other websites or blogs linking back to your blog articles?

Monitor what is being said about your business - some simple tools include:

1. Check into Twitter and view any twitter mentions about your business. You can use the search function in Twitter to check for industry tweets or terms, mentions or @replies or hashtags
2. LinkedIn has a RSS function for question categories, which provides a feed to you when someone asks a question in that category.
3. Set up Google News or Google Blogs which are great tools for collecting and searching for articles that are important to your business
4. Set up Google Alerts, which tracks any relevant articles on a particular keyword (eg your business name or industry term etc). You can set it up to receive alerts in real-time or for it to send you an email once a day/week.
5. Log into your Facebook page and scan your wall for comments.

For assistance with social media monitoring, or if you would like more information about social media marketing, speak to one of the marketing consultants at TA Fastrack today on 1300 659 289 or visit www.tafastrack.com.au.

Website design and usability

First impressions count. Your website represents who you are as a business and brand and shows everyone what you offer. The website design needs to set people's minds at ease and show them that you are credible, your business can be trusted and it's professional. Your website also needs to make them feel welcome and be easy enough for them to navigate, find the information they want straight away and lets them book or call you without any hassles.

Below are some of our tips for great website design and will do the above things mentioned above.

Colour
Use the right colours to draw attention to specific aspects (eg your phone number or book now button). Don't make everything jump out, otherwise, nothing will stand out. We recommend keeping the website clean and avoid using too many colours.

Avoid using too many animations, gadgets or media
Avoid anything unnecessary. Keep flash animations to a minimum and only use media if it helps support your content, information or easily puts your message across quickly. Also, flash files cannot be read by search engine spiders and some browsers may block flash. Flash also cannot be viewed on smartphones.

Easy to use layout & navigation
Organise your webpages so that people can find the information they want quickly and easily. Create a clear navigation structure. Don't be afraid of using white space. Avoid clutter. Surveys show that approximately 76% of survey respondents say that the most important part of a website is the ease in which they can find information. We recommend including a navigation in the footer of your website, use breadcrumbs on every page and include internal links to other pages within your webpage copy.

Typography
Make sure that the content can be read easily. Use fonts, font sizes and colours that can be easily read. Break up the content using headings, sub-headings, bullet points and keep the paragraphs short.

Images
Images say a thousand words and are a powerful element of a website that can entice customers to stay on your website further and book with you. Use images that will be relevant to your audience. For example, if you are a holiday accommodation on the Sunshine Coast, you would use photos of families on the beach instead of businessmen in suits. Showcase your apartments with high resolution photos of your facilities, rooms and building.

Make it accessible
Make sure that your website can be viewed in all major web browsers, smartphones and tablets.

If you need help with a new website design for 2012, or if you would like some recommendations on how to improve your current website, speak to one of the marketing consultants at TA Fastrack today on 07 3040 3588 or visit www.tafastrack.com.au.

Tips to encourage fan engagement with your Facebook business page

Below are some of our tips to boost fan interaction on your facebook business page.

• Encourage fans to post their questions or feedback on your page. Answer their questions, thank them for their reviews and feedback. Let them know that you're listening
• Share photos and videos on your page
• Ask for their feedback. For example, get your fans feedback on their thoughts on a colour scheme for your room renovations, or a menu change
• Celebrate company milestones, achievements or awards.
• Participate in seasonal celebrations/holidays. For example, post photos of the Christmas decorations in your office, or a Valentine's Day special etc
• Have fun - ask your fans questions, use polls etc or get fans to finish the sentence or fill in the blank. For example, When I'm travelling, my favourite song on my playlist is.......
• Play a game or post a puzzle on Facebook and get fans to respond with their answers. Eg guess where this photo was taken.
• Offer a contest
• Share interesting content with your fans. It doesn't need to be just specials. Offer other content of interest or relevance to your fans, such as tips, whitepaper downloads, links to interesting news articles etc.
• Offer content based on current news. Eg Did anyone watch Dancing with the stars last night? Who do you think will go?
• Leverage events and create buzz around upcoming events. Post photos or videos after the event

To get started on Facebook, or if you would like more information about facebook marketing and social media management, speak to TA Fastrack today on 07 3040 3588 or visit www.tafastrack.com.au.

Email marketing - how to improve enewsletter open rates

Below are some simple tips on how you can improve email marketing opening rates.

From field and email address
Send your email from a recognisable 'from' email address and person. If your recipients don't recognise your email or person it's coming from, they will delete it or report it as spam. We recommend sending the enewsletters from a name, followed by your company name, eg Bob Smith | ABC Company.

Attention grabbing subject line
Your email recipients will scan a subject line to determine whether it's relevant or of interest to them. You can test subject lines to determine what holds the most interest for your email subscribers. Avoid using words or symbols (such as multiple exclamation marks), as this may trigger spam filters.

Ask to be added to your subscribers' address book
Some email providers will automatically send your emails to the spam/junk folder if your email address is not included in the address book or trusted senders list. To avoid your email being sent to the junk folder, ask your email subscribers to add your email to their address book.

Send emails to people who genuinely want to receive your email
Check your sign-up process. Does it clearly state that they will receive emails from you?

Improve email deliverability
One way to improve email deliverability is to remove any recipients who have complained from your mailing list. Delete bounced emails (wrong email addresses) from your list and improve your reputation.

For more tips on email marketing, speak to TA Fastrack today on 1300 659 289 or visit www.tafastrack.com.au.

Increase website conversion with these easy tips

The first thing you need to look at is getting a professionally designed website. First impressions count and a well designed website with SEO in mind will help with your conversions.

Some of the things you should look at to help improve website conversion include:

Improve the content
Content is king, especially for search engines, but how much information should you include? We recommend that you should at least provide enough information about your products and services for your customers to make an informed and immediate purchase decision.

Customers hate having to dig around and scroll down the page for additional information. They may even become frustrated if they have to email you to find out more about your hotel. If you are leaving out product information, you are losing conversions.

Use SEO tactics when creating content for your site. That means, you should spend some time researching your relevant keywords, properly adding these keywords to your webpage title, indexing your webpages, and providing relevant content on your various site pages. Be sure to also include some relevant keywords within the content for search engine optimisation. Include detailed product information and prices for your services if necessary.

If you leave too much to the imagination, you will lose potential customers who cannot be bothered looking through your website.

2. Strong calls to action and easy to find contact information
The best placement for your contact information is at the top of the page, above the fold. Use bright, bold text to make your call to action stand out and ensure it is easy to read.

Your call to action and contact info should be on every landing page so customers don't have to spend time trying to find out how to reach you to make a purchase. Invite your customers to call or email you, or add an enquiry form so they can contact you easily.

An important call to action is your book now button. Have your book now button on ever webpage so customers don't have to hunt around the website for it and keep it near the top above the fold, so it directs people to book immediately with you.

3. Website design
Is your website visually cluttered and overflowing with too much information? Or is your website designed poorly with low resolution logos, images and no information?

First impressions count. Make sure your website stands out with a clean, user-friendly layout. Your website should give visitors the feeling that you are a respectable, trustworthy company.

If you need a new website design, speak to a marketing consultant at TA Fastrack today on 07 3040 3588 or visit www.tafastrack.com.au.

Start using Twitter for your business

What is Twitter?
Twitter is a useful communication tool that allows people to interact with other people from around the world. It is usually referred to as a 'micro-blogging' service, which means you can post short updates which are limited to 140 characters or fewer. This makes it very compatible with mobile devices and text messaging as it allows the user to keep the updates short. It also allows the end user to receive rapid-fire and concise information immediately.

How can you user Twitter?
Twitter can be used to:

• Develop and promote your business and brand
• Interact with your online fans
• Track what people are saying about your business, brand, products and services
• Create buzz around an event
• Promote other content you've created, such as blog posts, website articles, tips, specials etc
• Develop relationships with your fans
• Generate sales leads
• Drive traffic back to your website

Signing up for a Twitter Account

• Your username is very important as it is what people will refer to you on Twitter and how people will find you.
• You can user your full name, a variation of your name, your company name or a combination of your name and industry to use as your twitter username.
• We don't recommend that you use a random username. No one will know it's you and you will have lost a branding opportunity for you and your business. We also don't recommend using numbers in your username, as it may not seem professional.
• Make sure you personalise your profile page with a photo - for example, your logo
• Don't forget to fill out the bio information, such as the description, website URL and specialisations
• Customise your twitter background with your brand.

Start Tweeting now!

• You can tweet about what you're doing now, what events you're attending, share a link to an interesting news article, add a link to your company blog or latest special

Follow other people

• Use Twitter's 'who to follow' feature and start following other companies, brands, or interesting people relevant to your business and industry
• See if any of your favourite thought leaders or bloggers are on Twitter and follow them
• Don't follow hundreds of people at once and remove all who don't follow you back. It is artificial network building and not a best practice

How to get people to follow you on Twitter

• Add a twitter icon and the link to your profile page on your email signature and on the website
• Include a twitter feed on your facebook page
• If your tweets are relevant and useful, you will find that other people will follow you
• Avoid using Twitter only as a promotional tool. Mix it up with interesting links to news articles, industry updates, events in the area etc

If you would like more information on how you can get started on Twitter or for advice on social media marketing, speak to TA Fastrack today on 07 3040 3588 or visit www.tafastrack.com.au.

How to use LinkedIn to increase sales

1. 1.Use LinkedIn Answers - This is where anyone who has a question about business goes to for advice. Be seen as the expert in your field when you answer a question in LinkedIn Answers
2. Use LinkedIn Applications - This is where you go to add new and interesting apps that will improve the experience people have on your LinkedIn page. For example, you can add your blog post to your LinkedIn page, or set up polls to find out what's on your customers' minds
3. Use LinkedIn Groups - Join various groups on LinkedIn that will help you grow your business. Join groups where you think people might be able to use your services. For example if you are a marketing expert, join groups outside of your industry, such as an entrepreneurs group, or a small business owners group.
4.  LinkedIn people - this is great for sales people or people looking for jobs who want to get their foot in the door of a large company. Eg you could ask your network or friends through LinkedIn to introduce you to someone at your target company.
5.  LinkedIn Ads - Use ads on LinkedIn to drive new customers to your page or website. It works the same way as a Google Adword, where you simply write a headline, add some text copy and create a destination link at the bottom to direct the person to a URL. You then bid on how much you want to pay for each click.
6.  LinkedIn Mobile - it's now available as an app on your mobile and it works best when you're a trade show or at an event. For example, when you're having a conversation with a potential customer, ask them if they have LinkedIn on their mobile and to turn it on. Bump your phones lightly together and LinkedIn will transfer your contact information between the two phones using Bluetooth. Instant transfer without the need to type in the name. Easy!

Internet marketing tips for your website

1. Website Design

• Make sure your website design loads quickly - check your hosting to ensure that servers are based locally and it's reliable (low down-time)
• Check that your website loads up properly in all major browsers, such as Internet Explorer, Firefox, Chrome, Safari etc
• Make it easy for search engine crawlers and humans to navigate through and find the information and pages they want quickly and easily
• Check for spelling and grammatical errors
• Carefully select website colours. For example, light font colours on a dark background can be hard to read and hard on the eyes
• Make it easy for customers to contact you or book directly with you
• Have a strong call to action - direct people to call or book immediately
• Include a sitemap and text links to all webpages in the footer - this is good for SEO and makes it easy for people to find the page they want straight away

2. Content is King

• Write good quality and unique content for each webpage
• Include keywords within the content
• Break up text with bullet points and headings
• Use fonts that are easy to read, such as Arial or Verdana
• Keep font sizes no smaller than 10, otherwise it's hard to read
• Don't write sentences all in capital letters as it's hard to read
• Check for spelling and grammatical errors

3. Search Engine Optimisation

• Use heading tags within your webpages, such as H1, H2 or H3 near the top of the webpages
• Include your primary keywords in the first paragraph of your content, but don't keyword stuff it
• Use alt or image tags
• Include keywords within your title tags and description tags. Make sure it's unique for each webpage
• Create keyword rich URLs for each webpage. For example, instead of rooms.html, call it holiday-apartments-gold-coast.html
• Try to avoid using flash, as search engine spiders cannot read them and they don't show up when someone views your website on a mobile
• Check that all links are working

Ensure that your website follows the above and you are on your way to improving your search engine ranking. If you need a new website or need help with search engine optimisation, speak to one of the website marketing consultants at TA Fastrack today on 1300 659 289 or visit our website on www.tafastrack.com.au for details.