Top tips to get more 'likes' and fans on Facebook

Below are some tips for businesses who have a Facebook page and want to increase the number of fans.

Share great content
It’s important to keep the needs of your customers in mind – why are you on facebook and why should they like your page?

We recommend sharing relevant, informative and useful information. For example, links to interesting videos, articles, blog posts, news, photos etc. Content is central to driving likes and engagement and it's important to always have fresh and relevant content to get new customers and keep existing ones.

To keep fans interested, we recommend the 80/20 rule - 80% of all content on your page should be targeted at the customer and their interests (eg links to videos, photos, ask questions etc) and the other 20% can be sales focused updates about your products and latest promotions and specials.

Keeping your fans interested
The key to attracting more ‘likes’ and to keeping the attention of existing fans. We recommend building a lifestyle or concept around the brand. For example, posting photos of the view, or links to major events in the area to entice fans to visit your property again.

The new timeline look
Facebook recently changed the layout of business’ pages to display posts as branches on a timeline. The most recent content appear at the top of the page. The new timeline best suits photos and businesses can pin a special offer at the top of the page.

Run a competition
One of the easiest ways of getting more fans is running a competition with material incentives.

Research shows that 57% of consumers follow a business or brand's facebook page so they can enjoy a discount at that business. The second most popular was giveaways, with 45% of respondents indicating this as a motivator for engaging with a business or brand on social media, followed by invitations to events and product information (41% each).

Before you run a competition, make sure you adhere to Facebook's contest regulations and guidelines.

Facebook Ads
Another easy way of building fans is by using Facebook Ads. The ads work in a similar way to Google’s AdWords as they are priced on a pay-per-click basis that businesses bid for. The beauty of Facebook ads is that it can be targeted to your specific demographics or interest, for example, female aged 25-45, living in Sydney, who have expressed an interest in travel etc.

Facebook ads are very learn to set up and flexible.


If you need any further information about Facebook marketing, speak to TA Fastrack today on 07 3040 3588 or visit www.tafastrack.com.au for more details.