Fastrack Social Monitor can show businesses exactly what is being said about their brand, industry and competitors within social networks and online communities.
‘Thanks to social media, one angry customer can tarnish your brand's reputation on a local or global scale,” said Mr Adrian Caruso, CEO of TA Fastrack. “One negative post to Twitter, Facebook, Trip Advisor, Urban Spoon or to an e-mail list and people far and wide know about that customer's experience,” said Mr Caruso.
“Readers might chime in with their own stories, potential customers hear the bad buzz. Soon, you've alienated a giant customer base. The most frightening part? Without monitoring your brand online, you may never even know it,” continued Mr Caruso.
With Fastrack Social Monitor travel, tourism and hospitality businesses will now be able to monitor and effectively control their online reputation. “It’s more than just a piece of software! Fastrack Social Monitor with dashboard access will track sentiment, creates a database of key influencers and allows you to keep on top of the buzz with email and RSS alerts,” said Mr. Caruso.
“There is a huge need for this kind of service in the industry right now and we’ve created the perfect tool to be able to deliver Australian-specific, world-wide content or both,” said Mr Caruso.
Fastrack Social Monitor will allow travel and tourism businesses to never miss a conversation about their brand, as it not only monitors the entire travel, tourism and hospitality website spectrum, it also monitors most newspapers, TV, news websites and social media such as Twitter, Facebook, YouTube, Flickr, forums, MySpace, Trip Advisor and much more.
Visit http://www.tafastrack.com/social/monitor/ or call 07 3040 3588 for more information about the Fastrack social monitoring system.
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