According to research, there are over 11 million users from Australia that use Facebook. There are nearly 8 million monthly active users in Australia, of which, only 1 million of these are under 18 years old. The biggest segment is the 25-34 age group with 29.3%, followed by the 18-24 age group, with 28.8%. The 35+ years segment accounts for about 30% of the Australian Facebook population and is according to Nielsen Online, the fastest growing segment. The average time spent on Facebook in a given month is 8:19 hours - 7 and a half hours more than its closest rival site, YouTube.
According to Facebook, more than 30 billion pieces of content (including web links, blog posts, news stories, and photographs) are shared through the site each month. The average Facebook user has 130 friends and is connected to 80 community pages, groups and events.
With all of this activity, why are you having such a hard time getting people to “like” your business page?
Here are a few suggestions:
1. Your posts are boring. And you’re doing all the talking.
Get your customers involved and ensure they feel a part of your hotel community. Encourage your guests to post comments, pictures and videos of their stay at your hotel directly on your Facebook wall.
A successful Facebook page listens to and actively engages its customer with organized, quality content and brand new, up-to-date information from not only its administrator but also its followers.
2. Have a social media roadmap.
If you don’t have a map, chances are you won’t make it to your destination, especially if it’s in an unfamiliar area. Social media works the same way. No plan and, before you know it, you’re lost.
Every marketing plan should have a section dedicated to social media. By outlining your objectives, you can coordinate your marketing efforts and cross-utilize the various social media applications that will work best for each of your targeted markets. It is essential to know what you plan to do, how you plan to do it and, most importantly, why you are doing it in the first place.
3. Your promotions are just like everyone else’s.
There are more than 3 million active business pages on Facebook, so how do you get your promotions to stand out from all of the others? Avoid using Facebook to just post room specials and packages that are advertised on your website. Give your followers special perks, discounts or a sneak peek that they can’t get anywhere else. For example, get a free upgrade for the first 10 people that make a booking using a code that is only available through Facebook or have a Mid-Week Mania sale on Tuesdays and Wednesdays.
4. Guests have no reason to keep you in their primary news feed.
They might come once and check out the page, but will they stick around or make a repeat visit? Take a good long look at your business page. Are the posts lively, compelling, unique and timely?
If you take photos of your followers attending events at your hotel, tag them on Facebook. Most people have notifications that deploy an alert when they have been tagged in a photo album. Make the most of your page’s tab settings by distributing special offers and coupons or holding contests (be sure to follow Facebook’s full terms and conditions). The idea of winning something is a great incentive to keep your guests coming back for more, and also encourage them to refer your page to their friends and family. Reward your loyal supporters and don’t forget to remind your guests to like and share.
5. If you can’t commit, then don't set it up!
Your Facebook page is a daily commitment, so if you aren’t ready to commit to posting updates and interacting with guests on a daily basis, then don't set up a page.
According to Social Media Examiner, for most business pages, there is a direct correlation between the frequency of posts and the number of followers. If you strive for one post per day, you’re on track to creating a successful business facebook page. Watch the activity on your page and post when your followers are most active, which is usually between mid-morning and mid-afternoon.
If you don’t know what to post, then mix it up with observations (for example, what you see from your room balcony, or the great weather), tips, travel-related topics, breaking news and, open-ended questions to inspire observations and feedback from your followers.
If you want to be liked, you have to be likeable. Test various approaches to determine what works best with your fans. Show your personality, be warm and inviting and have fun with your page. It will create that sense of community so essential to social networks.
If you would like to learn more about social media, how it can work for your business and for more information about social media monitoring, speak to a marketing consultant from TA Fastrack today.
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