Video is currently the fastest growing website feature for small businesses and statistics show that videos are a powerful way to communicate key selling points and are far more effective than text or photos alone. Studies show that 80% of online users recall seeing video, 52% take action and 16% make a purchase after viewing a video.
Adding video to your website can be a great way to help you improve customer relationships, increase profits and brand awareness.
How Can Video Help My Business?
Using online video to market your business can help you:
- Raise awareness of your business, products and services
- Generate word of mouth
- Improve search rankings
- Increase referrals - viewers will forward your video link to their friends and family
- Personalises your brand
YouTube
YouTube is currently the 2nd largest search engine in the world after Google. If you decide to post company videos, this is the place to do it.
Pros: You can reach a much bigger audience by posting your videos to YouTube compared to other sites, including iPhone and iPad users. Plus, you’ll benefit from YouTube search.
Cons: Videos are limited to 15 minutes in length.
Facebook is another great site to share your video with your fans. They will be able to view it whenever they wish and forward it to their friends and family to also view.
Pros: You can tag Facebook friends and colleagues in videos. This will send them a notification, encouraging them to watch and share.
Cons: Your videos won’t reach as wide an audience as on YouTube, and it won't be indexed or searchable with Google. This means people can't search or find your video using Google.
Vimeo is great for high-end videos like documentaries, short features, and full-length movies that are longer than 15 minutes.
Pros: You can post videos longer than 15 minutes. Vimeo also accepts High Quality HD video.
Cons: Your videos won’t reach as wide an audience as on YouTube. There is also the option to purchase a premium account with Vimeo if you wish to take advantage of all Vimeo’s great features.
Blip.tv is perfect if you're creating online TV shows and generating revenue from your content.
Pros: You can create a personalized channel that is easy to embed on your website or blog. Monetizing your content is also simple and encouraged.
Cons: Your videos won't reach as wide an audience as on YouTube. The site is more obscure and can be complicated for beginners, compared to YouTube or Facebook.
So what are you waiting for? Get started with an online video now for your business. If you would like more information about getting a professional video for your business, speak to one of the marketing consultants at TA Fastrack today.
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