Increase website conversion with these easy tips

The first thing you need to look at is getting a professionally designed website. First impressions count and a well designed website with SEO in mind will help with your conversions.

Some of the things you should look at to help improve website conversion include:

Improve the content
Content is king, especially for search engines, but how much information should you include? We recommend that you should at least provide enough information about your products and services for your customers to make an informed and immediate purchase decision.

Customers hate having to dig around and scroll down the page for additional information. They may even become frustrated if they have to email you to find out more about your hotel. If you are leaving out product information, you are losing conversions.

Use SEO tactics when creating content for your site. That means, you should spend some time researching your relevant keywords, properly adding these keywords to your webpage title, indexing your webpages, and providing relevant content on your various site pages. Be sure to also include some relevant keywords within the content for search engine optimisation. Include detailed product information and prices for your services if necessary.

If you leave too much to the imagination, you will lose potential customers who cannot be bothered looking through your website.

2. Strong calls to action and easy to find contact information
The best placement for your contact information is at the top of the page, above the fold. Use bright, bold text to make your call to action stand out and ensure it is easy to read.

Your call to action and contact info should be on every landing page so customers don't have to spend time trying to find out how to reach you to make a purchase. Invite your customers to call or email you, or add an enquiry form so they can contact you easily.

An important call to action is your book now button. Have your book now button on ever webpage so customers don't have to hunt around the website for it and keep it near the top above the fold, so it directs people to book immediately with you.

3. Website design
Is your website visually cluttered and overflowing with too much information? Or is your website designed poorly with low resolution logos, images and no information?

First impressions count. Make sure your website stands out with a clean, user-friendly layout. Your website should give visitors the feeling that you are a respectable, trustworthy company.

If you need a new website design, speak to a marketing consultant at TA Fastrack today on 07 3040 3588 or visit www.tafastrack.com.au.