Creating content that your readers will share

Below are some tips on how you can create content that your readers will share with their network on social media.

1. Give helpful information.
Provide useful tips and information that people can pass on to their networks. For example, tips for management stress when on holiday, top tips for packing or best places to visit that no one knows about.

2. Connect with your network.
Post content, links or photos that will get your network connecting with you on a personal level. For example, if you are passionate about a particular charitable cause, let your fans know about it. Post news, photos, links and your supporters who will also promote your cause at the same time.

3. Entertain.
Have you ever read or watched something funny and shared this with your friends and family? No one wants to share boring content.

4. Get people talking.
Ask your fans questions and get them to post a reply. The aim of using social media is to interact and engage with your fans or followers and vice versa.

5. Give an incentive.
If you have any special offers or promotions, don't forget to add it to your social media pages and encourage your fans and followers to forward it to their friends and family.

6. Ask your fans to share.
It's as simple as just simply asking your fans to 'share'. Eg a message, photo or video. Ask them a question and ask them to share or like it if they agree.

If you would like more information on social media marketing or need assistance with TA Fastrack managing your social media pages, please call us on +61 7 3040 3588.