It's important that you shouldn't just copy content from somewhere else as Google will penalise you for this by lowering your website ranking in search results, or worse, remove you completely.
Below are some reasons why Google penalise websites for duplicate content.
Copyright
First of all, you're breaking copyright laws by using someone else's content and placing it on your site. You need to ask permission from the author to use that content.
Spam
Web spammers are now more advanced and use programs to copy content from legitimate websites to populate their own websites. These websites are then used for malicious activity such as fraud or viruses.
The User
Providing the same content across many websites add no value for the reader and Google wants to provide the most relevant and useful information to the user.
To combat duplicate content, Google has an advanced algorithm that identifies websites that contain duplicate content. The latest change from Google in its bid to combat duplicate content was rolled out in Feb 2011 - called Panda. The Panda update aims to lower the rank of “low-quality sites” on search results and move higher quality websites near the top of the search results.
The best and easiest way to ensure your website does not lose its rankings is to continue to write new, fresh and unique content.
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