1. Choose your keywords
- Choose keywords that your target market will use to search for your product and services. For example holiday apartments mooloolaba, serviced apartments melbourne cbd
- Choose keywords based on the search volume. Optimise your website for keywords with the larger number of searches for month. There is no point in optimising your website for keywords that no one will use. You might rank well for these, but if no one uses the keywords to find you, there is no point.
- Remember that depending on the competitiveness of the keyword, it might take longer for you to rank higher for those keywords.
2. Website on-page SEO
- Place your primary keywords in your page title, headings, within the content of your page and description tags.
- Use your keywords as part of the URL. For example, www.yourcompanyname.com.au/serviced-apartments-mooloolaba.html
- Make use of H1 and H2 headings
- Place keywords within the meta-keyword tags and alt-text on images
3. Off-page SEO
- Build inbound links to your website from other quality websites
- Build links to your website using keywords as the anchor text. For example, the text that is hyperlinked to your website should be keywords you are optimising your website for (like serviced apartments melbourne), not the words 'click here' or your company name.
4. Always measure and analyse your data
- Track the number of inbound links, keyword ranks and visits every month to ensure that it's building up.
- Track number of visits to your website through organic searches using Google Analytics. It's free to set up and you just need your web developers to insert the code in the website to track the statistics.
If you need help with your SEO, speak to one of the
search engine marketing consultants at TA Fastrack today on 07 3040 3588.
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