Tripadvisor has launched new Management Dashboard

Tripadvisor has launched a new Management Dashboard which provides hotels with information on how they are engaging with their customers online, tips on areas where they can improve on, the countries where the most traffic is coming from and they can even get a list of their competitors who are most viewed by the same customers who viewed their page.

The new Management Dashboard is available for free to all registered business representatives and can be accessed via the Tripadvisor management centre. A more comprehensive version of the Tripadvisor Management Dashboard will be made available in the next few weeks exclusively to accommodations that have a paid business listing with Tripadvisor. The comprehensive version offers additional metrics and information, including graphics which depicts a property's Business Listings performance over time and how they compare to their competitors in the same geographical region.

At a glance, the features of the Management Dashboard include:

Free version

• View your status at a glance: View total reviews, current popularity ranking and TripAdvisor rating
• Reviews and comments summary: View latest review activity and top comments from reviews
• Photos metrics: Total number of traveller and business-submitted photos, photos in the last 30 days and the number of visitors viewing photos
• Most viewed competitors: A list of your competitors most viewed by the same people who view your business' page
• Top visitor locations: View a breakdown of the countries generating the most number of traffic to your page

Features of the paid Business Listings Management Dashboard

• The paid version includes all of the features of the free version
• Trend Graphs: Dynamic graphs showing page-view trends over a period of time
• Performance metrics: How your property's Business Listing compares to other properties
• Top Special Offers by click-through: Special Offer recommendations based on the offers that are receiving the most clicks (this tool is shown when a property is not taking advantage of their Special Offers feature)

The free Management Dashboard is available immediately.

For more information about how you can take advantage of the new features in Tripadvisor, or if you would like to optimise your Tripadvisor listing, speak to TA Fastrack today on 07 3040 3588