According to research, you can increase your Facebook engagement with fans just be taking the following into consideration.
- Research found that 60% of posts analysed were published between 10am and 4pm
- Brands that posted before or after business hours recorded Facebook engagement rates that were 20% higher than the average
- Research also found that the shorter the Facebook post, the more likely fans will read it
- The research also found that the less people want to be at work, the more they are on Facebook
- The highest engagement rates on Facebook occurred on Thursday and Fridays for the travel and hospitality industries
- The lowest engagement rates occurred on weekends and Wednesdays
- To drive more 'likes' or comments on your posts, ask your fans directly to 'like', 'tell' or 'comment' and this will drive the best results
- 'Liking' a post or page requires the least amount of effort, so if you tell them to do it, they will
- Simple action words such as 'like', 'take', 'submit', 'watch', 'click', 'post', 'become a fan', 'share', or 'visit' worked best
- Posts that end with a question have a 15% higher engagement rate - engage with your fans!
- Questions that start with the word 'where', 'when' or 'should' have the highest engagement rates
- Questions that start with 'why' have the lowest engagement rates
- If you're running a contest on Facebook, use words like 'event', 'winner' or 'win' for best results. Direct words like 'contest', 'coupon' or 'promotion' don't work as well. Win/winning keywords give fans something to get excited about and they don't feel like they are being sold to.
If you would like to get started with
Facebook marketing, speak to one of the marketing consultants at TA Fastrack or call 1300 659 289.
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