Pinterest: Do you need to start using it yet?

Is it time to add Pinterest to your marketing mix?

Here are a few key points for you to consider:

• Pinterest has an increasingly high amount of referral traffic.
• Research shows that Pinterest’s largest demographic is women aged between 25-44 years. Research also found that 44% of the women surveyed trust recommendations from fellow Pinterest users —that’s more than the trust levels for Facebook (33%) or Twitter (31%).
• Pinterest became very popular first with people who aren’t considered social media “power users.” This gives marketers a new audience to target.
• It's a great way to build a community and brand awareness with your customers.
• While Facebook and Twitter gives users the ability to add photos to their posts, Pinterest is the first social media site to combine the visual with outbound links.

For more information about social media marketing or if you need help getting started with Pinterest, speak with one of the marketing consultants at TA Fastrack today on 1300 659 289.