The latest Google Algorithm update - Penguin

On 24 April, Google released its latest search algorithm update called Penguin. This update focused on 'webspam', which involves any practice that aims to rank a website higher in search engines, purposely using techniques that are against Google's guidelines and best practices.

The Penguin update primarily dealt with devaluing sites that were deemed to be participating in link schemes (or that had an unnatural number of links pointing to them), or websites that were ‘over-optimised’.

We recommend that you check your Google Analytics statistics, and if you notice a significant drop in traffic immediately after April 24th, then you may have been hit by the Penguin update. If you think you've been hit, speak to TA Fastrack about an SEO audit of your website to see what may have caused this penalty and provide advice on how to fix it and make sure your site is following all best practices and Google’s guidelines.

You can read more about the Penguin update here.