Look at your inbox. Chances are that it is packed with emails - all screaming for your attention. So how do you cut through all that clutter and deliver an engaging email that gets opened and produces results. Below are a few tips that will help you do exactly that.
Give subscribers what they want
The most impactful thing you can do to improve your email marketing is to send relevant and interesting emails. When your subscribers know that there is something valuable in your email, your open rates and conversion rates will dramatically increase.
So offer something of value in every email you send, such as industry research, tips and tricks, discounts etc. Not only will this establish your credibility, it will also reduce spam complaints.
Get to know your readers
In order to deliver relevant content, you need to understand what your subscribers care about. If you don't already know the answer, you can find out by conducting online surveys or by asking for specific information on your web forms.
Once you know what individual readers want, you can segment them into groups based on their interests. This will help you send relevant messages to each person.
Be consistent
People (and remember, your prospects are people) gravitate toward things that are familiar. Campaigns that have a consistent look and feel will be more effective in helping your prospects absorb information. That's not to say you can't get creative and mix things up, but you should maintain brand standards in design, tone, and personality, and use the same sender name and address throughout your campaigns.
For more information about email marketing, or if you would like to try the fastrack email system for free, visit www.tafastrack.com.au.
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