People travel for a reason and those reasons are not the same for everyone. Below are 12 simple motivations on why they might:
1. To increase enjoyment of life
2. To escape reality
3. To keep up with the Joneses
4. To feel younger and carefree
5. To be entertained
6. To be trendy
7. To gratify curiosity
8. To become informed
9. To pursue a dream
10. To spend time with family
11. To satisfy an impulse
12. To get away from the family
Understanding why people buy makes it easier to appeal directly to your customers needs. Therefore, consider how you could apply the above reasons to your marketing message; whether that is in your website, social networking or any other marketing activity you undertake, so that it captures the attention of your viewer and resonates with them.
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