Looking Back on 2010

As I sit in a very crowded airport, I find myself reflecting back on this past year. For the Interactive Marketing/Search industry, 2010 was very active with mergers/acquisitions, partnerships, innovation and constant change. Although it’s been a wild ride, as we look toward 2011, advertisers should leverage the knowledge learned this past year and prepare for what’s ahead.


Here is a sampling of some of the more eventful happenings from this year:

• Google Caffeine, Instant & Preview
• Partnership between Yahoo & MSN/Bing
• Promoted Tweets
• Facebook Pages to “Like” not ‘Friend/Follow”
• LinkedIn Company Page Feature for “Products/Services”
• iPad and entry of the Tablet
• Introduction of Droid and Windows Phone
• Remarketing Ads
• Invasion of all things Mobile
• Enhanced features (extensions) in AdWords for more robust ads.

As we finish out the year and prepare 2011 marketing budgets and goals, here are the areas I predict will be on most company’s radar:

• Measuring Social Media Results and Monetization of Those Efforts
• Crafting Multi-Device, Robust Mobile Strategy Beyond Basic Visibility
• Improving on Analytics and Integration With Other Important Data
• Refining Paid Search Campaigns – More Experimentation With Other Engines, Portals, Networks, etc.
• Multi-Channel Strategy Development & Execution … Holistic Marketing
• Content Maximization for Enhanced SEO Value
• Experimentation – Multivariate Testing
• Identification of Metrics & Goals

As an incentive to companies who are looking to get a Jumpstart on 2011, we are offering 10% off any consulting program initiated by December 31, 2010. Let us help with a laser-like focus on search and interactive marketing.

Contact me for more details.