Learn the lingo for Facebook

Facebook provides businesses with a powerful one-to-many communication vehicle. When you update your status, the message appears on the profile of all other Facebook users who have 'liked' the business page. It's also easy to comment on fan posts, upload photos and videos and send messages directly to users to further establish relationships, answer their questions and drive loyalty.

If you are new to Facebook, we have provided some information below to help you familiarise yourself with some of the features and how it works.

• Like – a virtual thumbs-up you can give to Facebook content.
• Status –  answers the question “What’s on your mind?”- a brief update to your ‘friends’.
• Wall – shows all your latest activity including comments, photos, events, videos, and more.
• Wall Post – when people post comments to your wall.
• Friends – anyone you’re connected to on Facebook.
• Newsfeed – a stream of content that updates you on the status, likes, and posts of your friends and brands or causes you follow.
• Mobile Upload – content that comes directly from your mobile phone, like a photo.
• Tagging – identifying a person or brand in a photo or post.

Anatomy of  a personal page

1. Notifications – This bar will show the number of friends you need to approve, the number of unread messages and your unchecked notifications. Notifications let you know if someone has commented onto your Wall or commented and liked something that you’ve posted.
2. Your Post – You can post to your Wall or respond to posts that your friends have left. You are able to comment on these posts or click ‘Like’ to show that you like the comment.
3. Account Photo – Your account photo accompanies all your posts so make sure that it’s professional, identifies you and stands out.
4. Wall - The wall is the area where your friends can post questions, comments, photos and videos. The activity is public for anyone who you have approved as a friend.
5. Info Tab – Where people can find information about you. This can include everything from your education, employers and age to interests and activities.
6. Facebook Ads - Facebook sells advertising on the right side of the page. While you can’t determine what ads show up, you can purchase your own targeted ads that either drive people to your page or to any other site.
7. Friends – Facebook allows you to see how many friends you have. These are people who receive your statuses or updates in their news feed and have access to your page.
8. Post from Friend – People who you have approved to be your friend are able to post on your Wall.

TA Fastrack regularly holds marketing webinars on a range of topics, including website design, search engine optimisation, social media marketing and more, or if you would like more information on how Facebook can help your business, speak to one of the marketing consultants at TA Fastrack today on 07 3040 3588 or visit www.tafastrack.com.au.