5 items on your website you need to also include on Facebook

Just a few years ago, your website was the most important marekting tool used to deliver relevant content about your brand, products and services to your target market. However, with the increasing popularity of Facebook, things have changed dramatically.

More and more each day, it's becoming apparent that a significant portion of the user web experience starts and ends with Facebook. If businesses want to garner the attention of consumers, they need to be in front of them where they spend most of their time - which right now is on Facebook. (According to statistics, a user spends up to 15 hours a month on Facebook).

But how far should we take this? Should we put all our marketing dollars on Facebook and forget about having a website? At this point, we recommend that businesses maintain a balance between their own web presence and their investment in Facebook. Company websites should still be left in place for the purposes of corporate communication. There are still some things that don't belong on Facebook -- and legal information happens to be one of them. But what about more creative and compelling content?

We've established a list of five items on your website that we feel would work great on Facebook. Let us know what you think.

Online fan communities

Without question, Facebook should be home to your fan community. While some might argue that it's important from a branding standpoint to provide an outlet for discussion, the sheer volume of Facebook users is enough to drive marketers to select Facebook in this case. For example, your facebook page can be used to engage with fans on new topics of discussion and fans can use the wall to declare their fandom all day, every day. This is very good for the brand. Facebook and its viral functionality make it easy for your fans to share and connect. And of course, it's no secret that peer endorsements are more influential among users than commercials or celebrity endorsements.

Photos and videos

Photos and videos hosted on your website can also be uploaded onto your Facebook page. For example, you can upload new phtoos of your room/hotel renovations on Facebook, include behind the scenes video, sneak peek videos on events held at your hotel etc.

Special offers and rewards programs

Upload your special offer and promotions on Facebook. If you have a rewards card or loyalty program, users can manage their subscriptions to rewards cards/programs through Facebook. This makes perfect sense for an audience that is already on Facebook each day.

Polls and surveys

In May, Facebook reintroduced Facebook Questions, reviving the service as a means of polling users on certain issues. Your business can use this functionality to drive more engagement among users. Eg ask questions on what fans think of your new menu, room renovations etc, or get their opinion on a topic.

Some companies are going all in

While some companies are testing the waters with Facebook and seeing what works and what is ineffective for their brand, other companies are going all out and fully integrating their products into the platform. For example, some businesses now give fans the opportunity to purchase clothes from the Facebook page, share their favorite items or suggest gift ideas to their friends via the share button. Your hotel can make it easy for fans to book accommodation straight away on Facebook.


For more tips and information about social media marketing, speak to TA Fastrack today on 07 3040 3588 or visit www.tafastrack.com.au.