4 tips for better video marketing

Did you know....

• The average online user watches about 16 hours of online video a month
• A person watches about 5 hours a month watching videos on Youtube
• The average attention span for online videos is about 60 seconds

So how can you ensure that your videos stand out from the crowd?

• Keep it short and sweet - people are busy and their time is important. Keep your videos short and sweet for maximum effectiveness. It's ideal to keep it under 2.5mins
• Put the important things first - people can be easily side-tracked or distracted, so make sure you lead in your video with the most important information first. That way, you'll have a better chance of getting your audience to take action
• Be specific - give people specific benefits or the success they will achieve if they use your product and service. Don't be afraid to show examples, eg testimonials from real customers
• Keep it personal - make it personal, so your audience will identify and relate with you more, which will result in longer viewing times. Show your personality and the 'human' side to your company

 For more information about digital marketing and how the marketing consultants at TA Fastrack can help you with your video marketing, call 07 3040 3588 or visit www.tafastrack.com.au.