How you can use video marketing for your business

Below are some ideas on how you can use online video for your business.

1. Company profile - Online videos can be used as a great introduction to your busienss, for example, provide an overview of your company, your services and products, industry, history, the team and your company culture
2. Staff profile - Find employees who come across naturally on video and have positive personalities. Let them tell their story, eg why they love working at your company, what they are passionate about, or love about their job etc
3. Tell everyone what you are doing for the community - What notable causes is your company involved in or passionate about? A video about what your company is involved in shows you care about your community and that you're not just about money, but you care
4. Customer testimonials - showcase why clients use you and any successful stories, or what your products and services have done for your clients and helped them achieve. 
5. Training - a training video or a series of videos is a great way to educate yur clients on how they can use your products and services. They can also learn at their own pace and is an alternative to the usual and boring text training manual
6. Industry news/commentary - this needs to done in real time. You could consider using video to offer commentary on relevant news/breaking news and then post this on your blog, website or youtube channel. This will showcase your company's responsiveness to breaking news and industry awareness
7. How to guides and tips - share your expertise with your how to videos. Be seen as the expert and it could also help with search exposure for potential customers who need help and are searching for how-to content related to the products and services you are providing
8. Interviews - interview vendors, thought leaders, key influencers, staff or clients on a topic of interest
9. Events - if you are presenting or attending an event, don't just capture the event, but the people associated with the event or who attended the event. Eg get people to share their experience and what they thought of the event, interview presenters etc
10. Presentations - consider a video presentation to better showcase information in an informative and enthusiastic way