How to generate positive reviews online

1. Start by paying attention to the reviews you already have - make sure you resolve any complaints or issues. Following up on existing negative reviews show potential customers that you care and you're listening and you are doing something about it
2. Ask for reviews - Don't be pushy, but at the end of the transaction, ask customers to review you online or to fill out a survey
3. Always respond to negative reviews straight away - thank the customer for the review and apologize for the bad experience. Often, the customer just wants acknowledgement that the hotel understands there is a problem is wants to fix it. If the bad review is unwarranted, it's especially important to resist the urge to get defensive. 
4. Reach out to negative reviewers directly - take it offline and provide your contact details. Alternatively, try to contact the reviewers directly and try to resolve the issue.

For help with social media reputation management, speak to one of the marketing consultants at TA Fastrack today.