If you haven't already created a customised URL for your Facebook page, make sure you do it now! To do this, just visit http://www.facebook.com/username and follow the instructions. Remember that once you confirm your URL, it cannot be changed, so make sure you choose it carefully.
2. Embed videos
Nothing sells your hotel, facilities, location and apartment rooms like video. Host them on Youtube and share them on your Facebook page, or upload them directly onto Facebook. Videos are also great for SEO as they will appear in search results.
3. Use Facebook insights
As an administrator of your business page, you will have access to Facebook insights, which is a powerful tool for tracking the fan growth of your facebook page. You can analyse which types of posts were the most popular and engaged fans to respond, you can also monitor fan growth and interaction, see page views and track impressions. Monitoring these key metrics will enable you to better adapt your posts and facebook marketing strategy.
4. Add your hotel on Facebook places
Encourage users to 'check-in' via Facebook places. Offer an incentive, like a free drink voucher, or discount when they check-in. Every time a facebook user checks-in, it gets promoted across their network, thus giving you extra exposure and boosting brand awareness.
5. Use the reviews app
Facebook has a reviews app which you can add to your page and allows guests to leave their reviews of the hotel. These reviews can give new and potential clients what to expect when they stay at your property. You can also pull reviews from Tripadvisor into your page if you like.
6. Run a competition
A competition is a great way to increase fans and encourage engagement. Just remember that you will need to comply with Facebook's promotions guidelines.
7. Include a welcome page for new visitors
It's so much better for a new visitor to land on a customised welcome page instead of seeing your wall. Your Facebook welcome page can include links back to your website, photos, videos, a book now button and more.
8. Use Facebook questions
Create a poll and gather opinions about what your fans are interested in, or create a fun poll to encourage interaction.
9. Facebook ads
You can fully customise your facebook ads to target a certain demographic, location or interest.
10. Most importantly, allow your fans to book directly from Facebook
The average Facebook user spends over 15 hours a month on Facebook, so it makes sense for them to be able to book with your hotel directly from Facebook. You can include a book now button in your welcome page.
If you would like more information about Facebook marketing, or if you are interested in a Facebook welcome page design, speak to one of the marketing consultants at TA Fastrack today on 07 3040 3588 or visit www.tafastrack.com.au.
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