Below are some tips on how you can use Twitter and build brand loyalty.
Tweet about something worthwhile
This seems obvious, but what will your corporate Twitter account say and will your followers actually read it? You would never follow a brand that constantly sent out marketing messages all the time, so make so you don't do this. Just remember that every post that you tweet should provide some value to the reader. This could include links to interesting articles or news, relevant articles, blog posts, photos, videos, upcoming events or places to see and do around your area.
Let your staff tweet - with guidance
Get your staff involved! People like to feel they are connecting with actual humans online and your staff will be the best people to answer questions, provide advice and respond to feedback.
Respond to feedback
If customers complain on Twitter, make sure you respond in a timely manner.
Give something of value to your followers
This could include special Twitter' specials or offers or run a competition with genuinely attractive prizes. While specials and competitions is a good way to enhance brand loyalty, make sure your tweets don't become too spammy.
Keep it fun
Show some personality and keep it fresh and fun for your followers. Let them see the lighter side to your brand. By making your brand more personable, it will help people feel a greater connection with it and enhance feelings of brand loyalty.
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