Below are some of our top tips for email marketing success.
- Get started! It doesn't cost much, it's so easy to do and it works so well! If you can't bring yourself to do a regular newsletter each month because of content, then at least one e-Christmas card a year is a good start.
- Make it about them. Did you know that 294 billion emails get sent each day? If you want people to notice your emails and not delete them, then give them something they want and they can use. It could be a special offer, a whitepaper download, news updates on upcoming events in your area or travel tips.
- Make it personal. Don't be lazy and send a mass email to everyone. Have a look at your database and see if you can send them something that's unique to them. Whether it's using their first name, writing a personal message, or giving them a deal based on their interests or hobbies. It shows that you care and you're listening.
- Keep it short. People have short attention spans. They don't have time to read, so keep it short and sweet.
- Use pictures. Pictures say a thousand words and can make your newsletter and articles look good. Don't overdo it though with too many images that take a long time to download. Take into consideration that some email clients may block images from showing through.
- Don't spam. Australia has a very strict anti spam legislation, so make sure you follow it, or you will be fined.
- The best time to send your emails is on Tues/Wed after 10am. That's when most people are reading your email
- Include a strong call to action
- Use an attention grabbing subject line
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