Developing a social media strategy that works

Social media is a long term strategy that is used to build brand awareness over time.

Below are some tips on what you need to know if you want to get started with social media marketing:

Where are your customers?
There are so many social networks out there, such as Facebook, Twitter, LinkedIn, Google+, Pinterest, StumbleUpon, Digg etc. If you want to get on social media, make sure you only use the networks that your target audience are using. Do some research. If your customers are using Facebook, but not LinkedIn, there is no point in setting up a LinkedIn account.

Be Active
Social media works if you dedicate some time to it. Merely setting up an account and having an “if I build it, they will come” mentality won’t get you far. Once you set up your account, make sure you go on the site every morning, or every couple of days to post comments and photos, answer customer questions etc.

Have a Conversation with your customers
Social media is about interacting and engaging with your customers. Your customers want to know you're listening to them.

Share relevant content
Include links in your posts to drive traffic to your website, add links to videos or photos or news articles that your fans will find interesting. Include call to actions and links to your special offers.

Encourage your fans to share
The more people that see your content, the better and if they find the content interesting, they will share it with their network of friends. This will help increase your visibility and reach far beyond your fan base.

For assistance with social media marketing, speak to one of our marketing consultants at TA Fastrack today on 1300 659 289 or visit www.tafastrack.com.