Using the new Facebook timeline for your business

As you will now be aware, on 31st March, Facebook changed all business pages to the new timeline layout. But if you're still a bit confused on how it all works, below are some key points you need to know about the new timeline layout.

Timeline banner image
You can now include a large banner image at the top of your Facebook page to showcase your brand. However, please note that there are some strict guidelines about what you can put in the banner image. Your cover image is 851 pixels wide x 315 pixels high and can your logo, but it can't contain any call to action, 'like' instructions and it can't promote or sell a product. Eg 'like' us now to win, 50% discount etc. The banner can't be used to market your Facebook page, increase likes or market/sell a product or service.

Profile picture
The profile picture is 125 pixels wide by 125 pixels high. You can use your logo or an image as your profile picture.

Tabs
The new Timeline layout means new visitors will automatically land on your timeline. They won't first arrive at your welcome or specific landing page, as was the case previously. The new timeline gives you the option to add more tabs or apps to appear under your cover photo. The photo tab is fixed and cannot be moved, but your other tabs/apps can show up here in this panel after the photo tab and the order can also be changed.

The width of the Timeline app page has also increased to 810 pixels. If you don't change the width of your design, the design will just appear centered on the page.

Highlights
You can now highlight a post and it will display over the whole Timeline (2 columns) rather than just on one side of the Timeline. This is great for photos.

Pinning a post
The new timeline allows you to pin a post to the top of your timeline. A pinned post will stay at the top of the timeline for 7 days before it goes back to its chronological place in the Timeline. A pinned post is great if you want to promote a particular promotion/offer.

Milestones
The Milestone feature allows you to paint the story of your business throughout the years. You can use the milestones feature to celebrate major achievements, changes to your brand, products or services or functions or events.


If you would like more information on Facebook marketing or would like a facebook app design, please speak with TA Fastrack on 1300 659 289 or visit www.tafastrack.com.