Using Google Analytics

Google Analytics is a free tool that helps you understand how visitors interact with your website. Below are some of the key metrics you need to look at on Google Analytics in relation to your website

Bounce rate
The bounce rate refers to the percentage of website visitors who only looked at a single page on your website before leaving. The bounce rate is a great tool to analyse your visitor's experience on your website and whether they found the page and its content relevant and useful.

When a person enters a certain search criteria and links on your page, do they read the content and continue on to view other webpages, or do they simply leave straight away? Visitors will only stay on your website and continue to browse through other pages if they find what they are looking for and enjoy the experience. If they don't get the information they want straight away, they will leave.

A high bounce rate means that the content on your site is not relevant to the visitor. You need to make sure that your website is relevant to the search term that the visitor is using to find your site and your website has enough information to make the visitor want to stay and continue browsing through the site.

Time on page
The average time on page metric provides you with information on how long a visitor stays on the site and each page. This will help determine whether your site provides value to your visitor in terms of design, user friendliness and relevant content. The longer someone stays on your website the better. The aim is to attract the visitors and keep them there.

Pages per visit
The number of pages visited will give you an indication of whether your visitors are having a positive experience on your site. If they find the content relevant and interesting, they will continue to browse through other webpages.

If you find that visitors are not staying on a page as long as other pages, you may need to refine the content on that particular page.

For more tips on how to improve your website experience for your visitors, contact TA Fastrack on 07 3040 3588. If you need a new website design or need professional copywriting services, speak to TA Fastrack today for a quote.