12 Reasons Why People Buy Travel

People travel for a reason and those reasons are not the same for everyone. Below are 12 simple motivations on why they might:

1.    To increase enjoyment of life
2.    To escape reality
3.    To keep up with the Joneses
4.    To feel younger and carefree
5.    To be entertained
6.    To be trendy
7.    To gratify curiosity
8.    To become informed
9.    To pursue a dream
10.  To spend time with family
11.  To satisfy an impulse
12.  To get away from the family

Understanding why people buy makes it easier to appeal directly to your customers needs. Therefore, consider how you could apply the above reasons to your marketing message; whether that is in your website, social networking or any other marketing activity you undertake, so that it captures the attention of your viewer and resonates with them.

TAFastrack

Established in 2003, TA Fastrack has now become Australasia's leading travel, tourism and hospitality industry business solutions provider. Offering a range of specialised services including consultancy, business coaching, training and a separate marketing division. TA Fastrack's vision is to enrich the lives of members of the travel and tourism industry world-wide by providing the world's best solutions.

This is achieved by providing the industry with the world's 'best-practice' business solutions delivered by a specialist team of consultants, business coaches and people. Some of these 'best-practices' have been developed exclusively by TA Fastrack for the industry. TA Fastrack is the only company of its type in Australasia. No other business solutions company specialises solely in the travel, tourism and hospitality industry nor has the hands-on knowledge or experience that the TA Fastrack team has. TA Fastrack has worked with over 800 travel & tourism businesses in Australasia including some some of Australasia's leading travel companies.