Are you communicating with your clients?

Whether your clients are long-term customers, find you through the internet, through word of mouth or referral, it's very important that you collect some contact information about them, such as phone number, email or address. You can offer tips, travel information or specials on a monthly or weekly basis through email marketing. It's important to keep in touch with them constantly, as even though they might not be buying anything now, you will be at the top of their minds when they are ready to commit.

You should keep a list of your past clients, so that if you come up to a lean period, you can send an email newsletter or a flyer to them, to simply remind them about your products and services. It doesn't even need to be a hard sell. I can guarantee you that you will get a response from people who have been meaning to call you for weeks or months, but never got round to it because they were busy or forgot - until you emailed them.

So here are some action steps for you to take to ensure that you start building your database of potential and past clients.

1. Collect names and contact details of every single person who expresses an interest in your business and products and services. Set a process in place to ensure that you and your staff are capturing the vital information - from your front desk, to phone enquiries and the website.
2. Follow up and stay in touch with your customers. An email newsletter or a postcard is a very cost effective way to stay in touch with clients.
3. Start now. Make sure you start collecting that data now. You can always fine tune the process or data capture and follow up messages as you go along
4. Set goals. Just as some people measure sales and profits, we recommend that you consider 'growing the size of your database' as a goal/measurement too 

If you would like more information about our email marketing services and how you can stay in touch with your clients, speak to TA Fastrack today or email us direct on email@tafastrack.com.au.