Internet marketing tips for your website

1. Website Design

• Make sure your website design loads quickly - check your hosting to ensure that servers are based locally and it's reliable (low down-time)
• Check that your website loads up properly in all major browsers, such as Internet Explorer, Firefox, Chrome, Safari etc
• Make it easy for search engine crawlers and humans to navigate through and find the information and pages they want quickly and easily
• Check for spelling and grammatical errors
• Carefully select website colours. For example, light font colours on a dark background can be hard to read and hard on the eyes
• Make it easy for customers to contact you or book directly with you
• Have a strong call to action - direct people to call or book immediately
• Include a sitemap and text links to all webpages in the footer - this is good for SEO and makes it easy for people to find the page they want straight away

2. Content is King

• Write good quality and unique content for each webpage
• Include keywords within the content
• Break up text with bullet points and headings
• Use fonts that are easy to read, such as Arial or Verdana
• Keep font sizes no smaller than 10, otherwise it's hard to read
• Don't write sentences all in capital letters as it's hard to read
• Check for spelling and grammatical errors

3. Search Engine Optimisation

• Use heading tags within your webpages, such as H1, H2 or H3 near the top of the webpages
• Include your primary keywords in the first paragraph of your content, but don't keyword stuff it
• Use alt or image tags
• Include keywords within your title tags and description tags. Make sure it's unique for each webpage
• Create keyword rich URLs for each webpage. For example, instead of rooms.html, call it holiday-apartments-gold-coast.html
• Try to avoid using flash, as search engine spiders cannot read them and they don't show up when someone views your website on a mobile
• Check that all links are working

Ensure that your website follows the above and you are on your way to improving your search engine ranking. If you need a new website or need help with search engine optimisation, speak to one of the website marketing consultants at TA Fastrack today on 1300 659 289 or visit our website on www.tafastrack.com.au for details.