Thursday, February 23, 2012

Start using Twitter for your business

What is Twitter?
Twitter is a useful communication tool that allows people to interact with other people from around the world. It is usually referred to as a 'micro-blogging' service, which means you can post short updates which are limited to 140 characters or fewer. This makes it very compatible with mobile devices and text messaging as it allows the user to keep the updates short. It also allows the end user to receive rapid-fire and concise information immediately.

How can you user Twitter?
Twitter can be used to:
  • Develop and promote your business and brand
  • Interact with your online fans
  • Track what people are saying about your business, brand, products and services
  • Create buzz around an event
  • Promote other content you've created, such as blog posts, website articles, tips, specials etc
  • Develop relationships with your fans
  • Generate sales leads
  • Drive traffic back to your website
Signing up for a Twitter Account
  • Your username is very important as it is what people will refer to you on Twitter and how people will find you.
  • You can user your full name, a variation of your name, your company name or a combination of your name and industry to use as your twitter username.
  • We don't recommend that you use a random username. No one will know it's you and you will have lost a branding opportunity for you and your business. We also don't recommend using numbers in your username, as it may not seem professional.
  • Make sure you personalise your profile page with a photo - for example, your logo
  • Don't forget to fill out the bio information, such as the description, website URL and specialisations
  • Customise your twitter background with your brand.
Start Tweeting now!
  • You can tweet about what you're doing now, what events you're attending, share a link to an interesting news article, add a link to your company blog or latest special
Follow other people
  • Use Twitter's 'who to follow' feature and start following other companies, brands, or interesting people relevant to your business and industry
  • See if any of your favourite thought leaders or bloggers are on Twitter and follow them
  • Don't follow hundreds of people at once and remove all who don't follow you back. It is artificial network building and not a best practice
How to get people to follow you on Twitter
  • Add a twitter icon and the link to your profile page on your email signature and on the website
  • Include a twitter feed on your facebook page
  • If your tweets are relevant and useful, you will find that other people will follow you
  • Avoid using Twitter only as a promotional tool. Mix it up with interesting links to news articles, industry updates, events in the area etc
If you would like more information on how you can get started on Twitter or for advice on social media marketing, speak to TA Fastrack today on 07 3040 3588 or visit www.tafastrack.com.au.

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