Why should you use social media?

Here are some reasons why you need to get started with social media marketing today for your business.

• It's free! Yes, Facebook, Twitter, LinkedIn, blogs etc are all free to set up.
• It's popular. There are about 750 million active users on Facebook, with about 50% of them going online every day. In Australia and New Zealand, there are over 13 million users altogether. Research shows that nearly 2 in 5 Australians online are now interacting with companies via social networking sites.
• It's not just for the kids. Most facebook users are female and are aged between 18-24 (25%) and 25-35 (23%) years of age. The 25 years + segment accounts for approximately 30% of all online users and is according to Nielsen Online, the fastest growing segment.
• Social media allows you to be personal. It makes it feel like a customer is interacting with a real human and not a corporation.
• Social media lets you stay in front of your customers and remain top of mind with them.
• It's a two-way communication tool. Twitter and Facebook lets you interact and engage with your fans. You can answer their questions and respond personally to their feedback almost immediately.
• Facebook pages are now being searched and indexed by search engines - great for rankings
• You can use social media to cross-promote with other marketing channels and extend your reach far beyond what was possible previously. You can now reach friends of your online fans at little to no cost, where it was almost impossible to do so previously.
• Social media is everywhere. People can check their facebook page wherever they are with the help of their mobile phones

For help getting started on social media, speak to one of the social media marketing consultants at TA Fastrack today on 07 3040 3588 or visit www.tafastrack.com.au.