Wednesday, February 15, 2012

How to use LinkedIn to increase sales


  1. 1.Use LinkedIn Answers - This is where anyone who has a question about business goes to for advice. Be seen as the expert in your field when you answer a question in LinkedIn Answers
  2. Use LinkedIn Applications - This is where you go to add new and interesting apps that will improve the experience people have on your LinkedIn page. For example, you can add your blog post to your LinkedIn page, or set up polls to find out what's on your customers' minds
  3. Use LinkedIn Groups - Join various groups on LinkedIn that will help you grow your business. Join groups where you think people might be able to use your services. For example if you are a marketing expert, join groups outside of your industry, such as an entrepreneurs group, or a small business owners group.
  4.  LinkedIn people - this is great for sales people or people looking for jobs who want to get their foot in the door of a large company. Eg you could ask your network or friends through LinkedIn to introduce you to someone at your target company.
  5.  LinkedIn Ads - Use ads on LinkedIn to drive new customers to your page or website. It works the same way as a Google Adword, where you simply write a headline, add some text copy and create a destination link at the bottom to direct the person to a URL. You then bid on how much you want to pay for each click.
  6.  LinkedIn Mobile - it's now available as an app on your mobile and it works best when you're a trade show or at an event. For example, when you're having a conversation with a potential customer, ask them if they have LinkedIn on their mobile and to turn it on. Bump your phones lightly together and LinkedIn will transfer your contact information between the two phones using Bluetooth. Instant transfer without the need to type in the name. Easy!

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