Mobile Apps

Mobile apps are a bit challenging to produce, but they provide a great way to add value to the business-client relationship. You do not need to build your own app to be successful in mobile marketing. But if you have some extra cash and are feeling a little adventurous, you’ll find that creating an app isn’t that difficult at all - even for non-code speakers.

Here are several app development tools for ordinary humans:

• AppMakr: This browser-based platform allows you to design your own iPhone app quickly and easily. You can use existing content and social network feeds to create different styles for your app.

• GENWI: This tablet and smartphone platform allows you to create and manage your online presence on all popular mobile devices including iPad, iPhone, Android and HTML5 apps. Apps can also include revenue-generating capabilities such as ads, coupons and in-app subscriptions.

• Mippin: It’s one of the easiest platforms for creating an app. It can be used for Android, iOS and Windows and can also provide a lot of flexibility in designing the app.

• MobiCart: If you have an e-commerce site that you’d like to take to the mobile-sphere, this app builder will link up with PayPal to allow any business or consumer with an email address to securely and conveniently send and receive online payments.

• MyAppBuilder: For only $29 a month, this platform will create an iPhone or Android app for you. All you have to do is to provide content (e.g., videos, images, etc.). Their experts will also upload your new app to the app store for you.

• ShoutEm: This platform is ideal for bloggers, students, sports fans, news portals and local publishers. Again, you don’t need to know any code because the experts at ShoutEm will even take care of the iTunes and Android Marketplace submission process.

SEO: Duplicate content 101

In simple terms, duplicate content refers to any website content that has been copied from an another existing source from the internet.

It's important that you shouldn't just copy content from somewhere else as Google will penalise you for this by lowering your website ranking in search results, or worse, remove you completely.

Below are some reasons why Google penalise websites for duplicate content.

Copyright
First of all, you're breaking copyright laws by using someone else's content and placing it on your site. You need to ask permission from the author to use that content.

Spam
Web spammers are now more advanced and use programs to copy content from legitimate websites to populate their own websites. These websites are then used for malicious activity such as fraud or viruses.

The User
Providing the same content across many websites add no value for the reader and Google wants to provide the most relevant and useful information to the user.

To combat duplicate content, Google has an advanced algorithm that identifies websites that contain duplicate content. The latest change from Google in its bid to combat duplicate content was rolled out in Feb 2011 - called Panda. The Panda update aims to lower the rank of “low-quality sites” on search results and move higher quality websites near the top of the search results.

The best and easiest way to ensure your website does not lose its rankings is to continue to write new, fresh and unique content.

Creating content that your readers will share

Below are some tips on how you can create content that your readers will share with their network on social media.

1. Give helpful information.
Provide useful tips and information that people can pass on to their networks. For example, tips for management stress when on holiday, top tips for packing or best places to visit that no one knows about.

2. Connect with your network.
Post content, links or photos that will get your network connecting with you on a personal level. For example, if you are passionate about a particular charitable cause, let your fans know about it. Post news, photos, links and your supporters who will also promote your cause at the same time.

3. Entertain.
Have you ever read or watched something funny and shared this with your friends and family? No one wants to share boring content.

4. Get people talking.
Ask your fans questions and get them to post a reply. The aim of using social media is to interact and engage with your fans or followers and vice versa.

5. Give an incentive.
If you have any special offers or promotions, don't forget to add it to your social media pages and encourage your fans and followers to forward it to their friends and family.

6. Ask your fans to share.
It's as simple as just simply asking your fans to 'share'. Eg a message, photo or video. Ask them a question and ask them to share or like it if they agree.

If you would like more information on social media marketing or need assistance with TA Fastrack managing your social media pages, please call us on +61 7 3040 3588.

The differences between SEO and SEM

What is Search Engine Marketing (SEM)?

SEM, or Search Engine Marketing is the process of gaining traffic or visibility on, search engines through organic and paid search. A Search Engine Marketing campaign may include the following elements:

• Search Engine Optimisation (SEO)
• Pay per click marketing, eg Google Adwords
• Paid inclusion and trusted feed programs

What is SEO?

Search Engine Optimisation, also called SEO, organic or natural search focuses on search positioning and on-page optimisation as well as link building to get your website ranking on search engines. SEO is a long term strategy and will take longer to get results. Where your website appears on search results will take time, and will depend on industry competition and other factors that search crawlers take into consideration when ranking your site, eg keywords, unique content, meta tag descriptions, link building efforts etc.

What is PPC or paid search?
Pay-Per-Click marketing is when an advertiser bids on keywords associated with an advertisement in order to achieve a higher position on Search Engine Results Pages. PPC ads will appear in the sponsored links section for searches for that particular keyword. Your ad will usually appear on search results within a few hours (once you set up your ad and chose your keywords). PPC is flexible and allows you to adjust your spend depending on your budget and how much you want to spend on keywords. PPC campaigns can be activated or deactivated as you wish.

What is paid inclusion?

Paid inclusion is simply the practice of paying a Search Engine or a directory to add your website to its database immediately, rather than setting up that site so that it will be found by the Search Engine spiders on its own.

The pros and cons of SEO and SEM

Below are some of the key differences between SEO and SEM:

Cost:

• Organic search - it costs nothing to index your website on a search engine, but if you engage the services of an SEO company to assist with your rankings, you will need to pay a monthly fee
• Paid search - you are paying on a cost per click basis. Click prices will vary depending on the keywords chosen and how many people click on your ad each day

Control

• SEO - You can't control where your website will rank and it will fluctuate day to day
• SEM - you have control over where your paid ad appears on search engine results as this depends on how much you are willing to pay per click per keyword

Immediacy

• SEO campaigns take months to get your rankings up on search engines - it is a long term strategy to get your website ranking on search engines
• PPC campaigns are effective immediately

Segmentation

• SEO - your website will show to all markets in the geographic area
• PPC - you can target your ads to appear to a particular geographic area

We believe that using a combination of organic and paid search strategies will help your website perform better. Speak to our marketing consultants on 07 3040 3588 about our SEO and SEM services and how we can help your website rank on search engines.

Using the new Facebook timeline for your business

As you will now be aware, on 31st March, Facebook changed all business pages to the new timeline layout. But if you're still a bit confused on how it all works, below are some key points you need to know about the new timeline layout.

Timeline banner image
You can now include a large banner image at the top of your Facebook page to showcase your brand. However, please note that there are some strict guidelines about what you can put in the banner image. Your cover image is 851 pixels wide x 315 pixels high and can your logo, but it can't contain any call to action, 'like' instructions and it can't promote or sell a product. Eg 'like' us now to win, 50% discount etc. The banner can't be used to market your Facebook page, increase likes or market/sell a product or service.

Profile picture
The profile picture is 125 pixels wide by 125 pixels high. You can use your logo or an image as your profile picture.

Tabs
The new Timeline layout means new visitors will automatically land on your timeline. They won't first arrive at your welcome or specific landing page, as was the case previously. The new timeline gives you the option to add more tabs or apps to appear under your cover photo. The photo tab is fixed and cannot be moved, but your other tabs/apps can show up here in this panel after the photo tab and the order can also be changed.

The width of the Timeline app page has also increased to 810 pixels. If you don't change the width of your design, the design will just appear centered on the page.

Highlights
You can now highlight a post and it will display over the whole Timeline (2 columns) rather than just on one side of the Timeline. This is great for photos.

Pinning a post
The new timeline allows you to pin a post to the top of your timeline. A pinned post will stay at the top of the timeline for 7 days before it goes back to its chronological place in the Timeline. A pinned post is great if you want to promote a particular promotion/offer.

Milestones
The Milestone feature allows you to paint the story of your business throughout the years. You can use the milestones feature to celebrate major achievements, changes to your brand, products or services or functions or events.


If you would like more information on Facebook marketing or would like a facebook app design, please speak with TA Fastrack on 1300 659 289 or visit www.tafastrack.com.

Using Google Analytics

Google Analytics is a free tool that helps you understand how visitors interact with your website. Below are some of the key metrics you need to look at on Google Analytics in relation to your website

Bounce rate
The bounce rate refers to the percentage of website visitors who only looked at a single page on your website before leaving. The bounce rate is a great tool to analyse your visitor's experience on your website and whether they found the page and its content relevant and useful.

When a person enters a certain search criteria and links on your page, do they read the content and continue on to view other webpages, or do they simply leave straight away? Visitors will only stay on your website and continue to browse through other pages if they find what they are looking for and enjoy the experience. If they don't get the information they want straight away, they will leave.

A high bounce rate means that the content on your site is not relevant to the visitor. You need to make sure that your website is relevant to the search term that the visitor is using to find your site and your website has enough information to make the visitor want to stay and continue browsing through the site.

Time on page
The average time on page metric provides you with information on how long a visitor stays on the site and each page. This will help determine whether your site provides value to your visitor in terms of design, user friendliness and relevant content. The longer someone stays on your website the better. The aim is to attract the visitors and keep them there.

Pages per visit
The number of pages visited will give you an indication of whether your visitors are having a positive experience on your site. If they find the content relevant and interesting, they will continue to browse through other webpages.

If you find that visitors are not staying on a page as long as other pages, you may need to refine the content on that particular page.

For more tips on how to improve your website experience for your visitors, contact TA Fastrack on 07 3040 3588. If you need a new website design or need professional copywriting services, speak to TA Fastrack today for a quote.

Developing a social media strategy that works

Social media is a long term strategy that is used to build brand awareness over time.

Below are some tips on what you need to know if you want to get started with social media marketing:

Where are your customers?
There are so many social networks out there, such as Facebook, Twitter, LinkedIn, Google+, Pinterest, StumbleUpon, Digg etc. If you want to get on social media, make sure you only use the networks that your target audience are using. Do some research. If your customers are using Facebook, but not LinkedIn, there is no point in setting up a LinkedIn account.

Be Active
Social media works if you dedicate some time to it. Merely setting up an account and having an “if I build it, they will come” mentality won’t get you far. Once you set up your account, make sure you go on the site every morning, or every couple of days to post comments and photos, answer customer questions etc.

Have a Conversation with your customers
Social media is about interacting and engaging with your customers. Your customers want to know you're listening to them.

Share relevant content
Include links in your posts to drive traffic to your website, add links to videos or photos or news articles that your fans will find interesting. Include call to actions and links to your special offers.

Encourage your fans to share
The more people that see your content, the better and if they find the content interesting, they will share it with their network of friends. This will help increase your visibility and reach far beyond your fan base.

For assistance with social media marketing, speak to one of our marketing consultants at TA Fastrack today on 1300 659 289 or visit www.tafastrack.com.

The latest Google Algorithm update - Penguin

On 24 April, Google released its latest search algorithm update called Penguin. This update focused on 'webspam', which involves any practice that aims to rank a website higher in search engines, purposely using techniques that are against Google's guidelines and best practices.

The Penguin update primarily dealt with devaluing sites that were deemed to be participating in link schemes (or that had an unnatural number of links pointing to them), or websites that were ‘over-optimised’.

We recommend that you check your Google Analytics statistics, and if you notice a significant drop in traffic immediately after April 24th, then you may have been hit by the Penguin update. If you think you've been hit, speak to TA Fastrack about an SEO audit of your website to see what may have caused this penalty and provide advice on how to fix it and make sure your site is following all best practices and Google’s guidelines.

You can read more about the Penguin update here.

Pinterest: Do you need to start using it yet?

Is it time to add Pinterest to your marketing mix?

Here are a few key points for you to consider:

• Pinterest has an increasingly high amount of referral traffic.
• Research shows that Pinterest’s largest demographic is women aged between 25-44 years. Research also found that 44% of the women surveyed trust recommendations from fellow Pinterest users —that’s more than the trust levels for Facebook (33%) or Twitter (31%).
• Pinterest became very popular first with people who aren’t considered social media “power users.” This gives marketers a new audience to target.
• It's a great way to build a community and brand awareness with your customers.
• While Facebook and Twitter gives users the ability to add photos to their posts, Pinterest is the first social media site to combine the visual with outbound links.

For more information about social media marketing or if you need help getting started with Pinterest, speak with one of the marketing consultants at TA Fastrack today on 1300 659 289.

Get yourself out of a slump and back on the road to success

We've all been there, when you're feeling unmotivated and seemingly incapable of doing the tasks that need to be done.

Here are some tips for getting yourself out of a slump and getting back on track:

1. Write it all out - what do you want, what changes are you looking to make, what is your big dream.
2. Pick one goal - drill it down to just one goal, make it easy to achieve, now is not the time to challenge yourself too much.
3. Break it down into steps - write out all the little steps it will take to achieve this goal, and then number them in order of what needs to be done first.
4. Get organised - what do you need to get it done efficiently, de-clutter your space.
5. Delegate if possible - recruit others to the cause, or outsource to specialists.
6. Give yourself a time frame in which to get it done, and try to stick to it.
7. Re-read your goal and tasks several times a day to keep you focussed. If you find yourself slipping off into the land of YouTube or Facebook, then it is time to read your goal and tasks again.
8. Look at the other areas in your life that have been pushed off to the side and start to integrate them back into your daily routine. This might be as simple as walking the dog, or getting your receipts filed. 
9. Congratulate yourself on a job well-done. Every time you achieve something, even the small stuff, give yourself a pat on the back.

How to get your website ranking better with these SEO techniques

You need a sound SEO strategy to ensure that your website is found on search engines. Specific and targeted keywords and key phrases relating to your products and services used within your content, page titles and meta descriptions are all basic SEO techniques that will help with your website rank.

Below are some other SEO tips to help your website rank better:

1. Quality content is essential
Search engines will favour websites that provide high quality and unique content. Create content that your customers will find interesting and actually read.

2. Use relevant keywords
It’s still important to include relevant keywords and key phrases that your visitors will type into search engines to find your website. But ensure that you don't keyword stuff your paragraphs.

3. Link building
Integrate reputable links on your website and encourage other external websites to link to your website. This will help strengthen the reliability and reputation of your website.

Creating internal links within your website is also important. For example whenever you mention accommodation or things to do, link it to your rooms page or the location or activities page on your website.

4. SEO is a long term strategy
Continue to invest in your SEO strategy and it will slowly build up your page rankings over time. Getting found on search engines the organic way does not happen overnight. You have to continue to invest and work on your website.

If you would like more information on search engine optimisation for your website, speak to TA Fastrack today on 07 3040 3588.

Is it time to revamp your website?

If you feel that rebuilding your website from scratch is too daunting a task, then you could consider revamping or re-skinning your website. Below are some reasons why you should consider revamping your website:

1. Quicker turnaround time
By using the basic structure and content of your existing website, you can achieve a new and revitalised look and feel for your website in a very shorter amount of time then if you were to rebuild a new website from scratch.

2. Custom designed website
A web designer can work with your existing website structure and create custom designed mock-up to suit your company’s branding and personality.

3. Updated graphics and styles
All it takes to make your website look fresh and modern is some new graphics, or a simple layout update. This could include fresh and updated colours, updated photos etc.

4. Lower initial cost
A revamped website could be a cheaper option then designing a whole new website from scratch.

5. Increase conversion rate and ROI
Revamping your website could help increase your website conversion.

If you would like more information about a website design for your business, speak to one of the marketing consultants at TA Fastrack today on 1300 659 289.

The Complete Guide to Successful Landing Pages - An infographic

The Complete Guide to Successful Landing Pages - An infographic by the team at Pardot Marketing Automation

Top tips to get more 'likes' and fans on Facebook

Below are some tips for businesses who have a Facebook page and want to increase the number of fans.

Share great content
It’s important to keep the needs of your customers in mind – why are you on facebook and why should they like your page?

We recommend sharing relevant, informative and useful information. For example, links to interesting videos, articles, blog posts, news, photos etc. Content is central to driving likes and engagement and it's important to always have fresh and relevant content to get new customers and keep existing ones.

To keep fans interested, we recommend the 80/20 rule - 80% of all content on your page should be targeted at the customer and their interests (eg links to videos, photos, ask questions etc) and the other 20% can be sales focused updates about your products and latest promotions and specials.

Keeping your fans interested
The key to attracting more ‘likes’ and to keeping the attention of existing fans. We recommend building a lifestyle or concept around the brand. For example, posting photos of the view, or links to major events in the area to entice fans to visit your property again.

The new timeline look
Facebook recently changed the layout of business’ pages to display posts as branches on a timeline. The most recent content appear at the top of the page. The new timeline best suits photos and businesses can pin a special offer at the top of the page.

Run a competition
One of the easiest ways of getting more fans is running a competition with material incentives.

Research shows that 57% of consumers follow a business or brand's facebook page so they can enjoy a discount at that business. The second most popular was giveaways, with 45% of respondents indicating this as a motivator for engaging with a business or brand on social media, followed by invitations to events and product information (41% each).

Before you run a competition, make sure you adhere to Facebook's contest regulations and guidelines.

Facebook Ads
Another easy way of building fans is by using Facebook Ads. The ads work in a similar way to Google’s AdWords as they are priced on a pay-per-click basis that businesses bid for. The beauty of Facebook ads is that it can be targeted to your specific demographics or interest, for example, female aged 25-45, living in Sydney, who have expressed an interest in travel etc.

Facebook ads are very learn to set up and flexible.


If you need any further information about Facebook marketing, speak to TA Fastrack today on 07 3040 3588 or visit www.tafastrack.com.au for more details.

Get customers for life

What is the purpose of a business? Every time I ask this question during a business seminar, the immediate answer that I get back is, “To make a profit.”

The Real Purpose of a Business
But this answer is wrong. The purpose of a business is to create and keep a customer.

If a business successfully creates and keeps customers in a cost-effective way, it will make a profit while continuing to survive and thrive. If, for any reason, a business fails to attract or sustain a sufficient number of customers, it will experience losses. Too many losses will lead to the demise of the enterprise.

Why Businesses Fail
According to Dun and Bradstreet, the single, most important reason for the failure of businesses in America is lack of sales. And, of course, this refers to resales as well as initial sales.

So your company’s job is to create and keep a customer, and your job is exactly the same. Remember, no matter what your official title is, you are a salesperson for yourself and your company. And the best way to increase your value as a salesperson is to build your customer base.

Why Businesses Succeed
The two most important words to keep in mind in developing a successful customer base are Positioning and Differentiation.

Positioning refers to the way your customers think and talk about you and your company when you are not there. The position that you hold in the customer’s mind determines all of his reactions and interactions with you. Your position determines whether or not your customer buys, whether he buys again and whether he refers others to you. Everything that you do with regard to your customer affects the way your customer thinks about you.

The Key to Competitive Advantage
Differentiation refers to your ability to separate yourself and your product or service from that of your competitors. And it is the key to building and maintaining a competitive advantage. This is the advantage that you and your company have over your competitors in the same marketplace - the unique and special benefits that no one else can give your customer.

Select Your Customers Carefully
When you begin to think about acquiring and keeping customers for life, you need to think about the particular types of customers for whom your competitive advantage is so important that they would be poorly served by using anyone else’s product. You need to then emphasize again and again that the special features and benefits you offer are so important that they should not even think of going somewhere else. If, for any reason, you fail to do this, you may lose the customer and all the work you’ve done in building that relationship in the first place.

Action Exercises
Here are two things you can do immediately to put these ideas into action.

First, determine exactly what your current positioning is today with your customers. How do they think about you and what do they say? How could you improve your positioning?

Second, determine your exact competitive advantage, your area of superiority in what you do. How can you increase in your area of excellence and then convey it better to your customers?

How to monitor your presence on social media

Below are some tips on what you should be tracking on social media.

Facebook
Facebook is a great way for you to jump right in and start interacting with past and potential customers. Your business page wall allows you and your fans to interact directly with your business. Fans can post comments, feedback, questions etc.

On Facebook, you should be monitoring:

1. The wall post - fans who post on your wall, provide feedback, reviews or who like your page.
2. Comments - fans who interact with you, answer your questions, polls, fun games etc
3. Likes - anyone who 'likes' your post, photos etc means they like the content of that post.

Twitter
Twitter lets you and your followers post short and sharp tweets, comments or links quickly. Because the tweets are limited to 140 characters, it may become overwhelming as the tweets will come through quickly, but the tweets and information you should be monitoring for on Twitter include:

1. Questions - be ready to respond quickly to anyone's questions about your business or products and services. Be helpful by answering anyone's questions about your industry too. It's a great way to build credibility and will showcase you as the expert in your field
2. Support - it's important to respond quickly to anyone asking for help. If you respond quickly to a person's question or request for help, it will show that you're listening and you care.
3. Feedback - be sure to acknowledge any complaints or negative feedback and resolve any issues as soon as possible. Acknowledge any positive feedback with a thank you or even retweet it to show your other followers what people think about your business!
4. Monitor any other conversations or 'mentions' about your competitors. Keep up-to-date with what they are doing, so you can keep ahead of the game.

LinkedIn
LinkedIn is a great social media platform for networking, recruiting, promote relevant content written by you and for showcasing you as a thought leader in your industry.

Below are some items you should be monitoring on LinkedIn:

1. Use LinkedIn Answers - showcase your expertise and build your credibility as an expert in your field.
2. Group discussions - answer questions or link to other relevant resources.

Blogs
Blogs are a great way to create content that's relevant to your business and can be used to drive traffic to your website. Providing relevant and quality blog articles can also position you as a thought leader in your industry.

With blogs, you can track:

1. Comments - view what people are saying about your articles, your competitors or the industry. Provide your comments or feedback if relevant
2. Links - are there other websites or blogs linking back to your blog articles?

Monitor what is being said about your business - some simple tools include:

1. Check into Twitter and view any twitter mentions about your business. You can use the search function in Twitter to check for industry tweets or terms, mentions or @replies or hashtags
2. LinkedIn has a RSS function for question categories, which provides a feed to you when someone asks a question in that category.
3. Set up Google News or Google Blogs which are great tools for collecting and searching for articles that are important to your business
4. Set up Google Alerts, which tracks any relevant articles on a particular keyword (eg your business name or industry term etc). You can set it up to receive alerts in real-time or for it to send you an email once a day/week.
5. Log into your Facebook page and scan your wall for comments.

For assistance with social media monitoring, or if you would like more information about social media marketing, speak to one of the marketing consultants at TA Fastrack today on 1300 659 289 or visit www.tafastrack.com.au.

Website design and usability

First impressions count. Your website represents who you are as a business and brand and shows everyone what you offer. The website design needs to set people's minds at ease and show them that you are credible, your business can be trusted and it's professional. Your website also needs to make them feel welcome and be easy enough for them to navigate, find the information they want straight away and lets them book or call you without any hassles.

Below are some of our tips for great website design and will do the above things mentioned above.

Colour
Use the right colours to draw attention to specific aspects (eg your phone number or book now button). Don't make everything jump out, otherwise, nothing will stand out. We recommend keeping the website clean and avoid using too many colours.

Avoid using too many animations, gadgets or media
Avoid anything unnecessary. Keep flash animations to a minimum and only use media if it helps support your content, information or easily puts your message across quickly. Also, flash files cannot be read by search engine spiders and some browsers may block flash. Flash also cannot be viewed on smartphones.

Easy to use layout & navigation
Organise your webpages so that people can find the information they want quickly and easily. Create a clear navigation structure. Don't be afraid of using white space. Avoid clutter. Surveys show that approximately 76% of survey respondents say that the most important part of a website is the ease in which they can find information. We recommend including a navigation in the footer of your website, use breadcrumbs on every page and include internal links to other pages within your webpage copy.

Typography
Make sure that the content can be read easily. Use fonts, font sizes and colours that can be easily read. Break up the content using headings, sub-headings, bullet points and keep the paragraphs short.

Images
Images say a thousand words and are a powerful element of a website that can entice customers to stay on your website further and book with you. Use images that will be relevant to your audience. For example, if you are a holiday accommodation on the Sunshine Coast, you would use photos of families on the beach instead of businessmen in suits. Showcase your apartments with high resolution photos of your facilities, rooms and building.

Make it accessible
Make sure that your website can be viewed in all major web browsers, smartphones and tablets.

If you need help with a new website design for 2012, or if you would like some recommendations on how to improve your current website, speak to one of the marketing consultants at TA Fastrack today on 07 3040 3588 or visit www.tafastrack.com.au.

Tips to encourage fan engagement with your Facebook business page

Below are some of our tips to boost fan interaction on your facebook business page.

• Encourage fans to post their questions or feedback on your page. Answer their questions, thank them for their reviews and feedback. Let them know that you're listening
• Share photos and videos on your page
• Ask for their feedback. For example, get your fans feedback on their thoughts on a colour scheme for your room renovations, or a menu change
• Celebrate company milestones, achievements or awards.
• Participate in seasonal celebrations/holidays. For example, post photos of the Christmas decorations in your office, or a Valentine's Day special etc
• Have fun - ask your fans questions, use polls etc or get fans to finish the sentence or fill in the blank. For example, When I'm travelling, my favourite song on my playlist is.......
• Play a game or post a puzzle on Facebook and get fans to respond with their answers. Eg guess where this photo was taken.
• Offer a contest
• Share interesting content with your fans. It doesn't need to be just specials. Offer other content of interest or relevance to your fans, such as tips, whitepaper downloads, links to interesting news articles etc.
• Offer content based on current news. Eg Did anyone watch Dancing with the stars last night? Who do you think will go?
• Leverage events and create buzz around upcoming events. Post photos or videos after the event

To get started on Facebook, or if you would like more information about facebook marketing and social media management, speak to TA Fastrack today on 07 3040 3588 or visit www.tafastrack.com.au.